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Atlassian

AWR Sales Customer Engagement Lead

Sorry, this job was removed at 07:07 p.m. (PST) on Thursday, Sep 18, 2025
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In-Office or Remote
Hiring Remotely in Seattle, WA, USA
139K-217K Annually
In-Office or Remote
Hiring Remotely in Seattle, WA, USA
139K-217K Annually

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Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Your Future Org
The Sales and Success Team at Atlassian is dedicated to driving customer-centric growth and enhancing customer experiences through strategic initiatives and data-driven insights.
Your Future Team
You will join the Sales Customer Engagement Team, which seeks to strengthen strategic relationships with every customer through purpose-built, insights-driven Customer Engagement Programs. We are advancing how Atlassian engages with customers through our Customer Advisory Boards, Executive Briefings, and Executive Engagements.
Responsibilities
The Atlassian Williams Racing (AWR) Sales Customer Engagement Lead is responsible for owning Customer Attendance and Race and Post-Race Customer Engagement in the Customer Engagement Workstream for all AWR races on behalf of sales. Key responsibilities for this role include:
  • Review the existing playbook for Pre-Race, Race, and Post-Race Customer Engagement processes, identify inefficiencies, provide solutions, and continually iterate on process improvement.
  • Assess and recommend tooling that will support a single source of truth for tracking and managing customers who are targeted, invited, declined, and attended AWR races.
  • Define measures of success for the Customer Engagement Workstream and track the impact against sales success metrics (for example, increase invitation acceptance rate, Office of the CXO CSAT, etc.)
  • Pilot and test new ideas for Customer Attendance and Race and Post-Race Customer Engagement that will drive success metrics.
  • Build and execute a sales enablement strategy to inform, enable, and support the Account Teams in the nomination, invitation, prep, and follow-up process.
  • Coordinate across all Customer Engagement Pillar Workstreams for AWR and the Customer Engagement Team.
  • Represent Customer Engagement Pillar in the broader AWR Program.
  • Own 1:many, 1:few, and 1:1 sales communications, partnering with Sales Enablement where appropriate.
  • Work with the Account Teams and the Office of the CRO to build and maintain a target list of customers for each of the upcoming AWR races and coordinate with Marketing.
  • Work in close partnership with the Office of the CXO on sending personalized communications to customers, including invitations, thank you, and follow-up communications.
  • Develop a repository of personalized templates for all customer communications, including invitations, thank you notes, and Loom scripts.
  • Set timelines and hold the Account Teams accountable for nomination deadlines, customer profile deadlines, and follow-up deadlines.
  • Build and manage Customer Profiles, working with the Account Teams, for each customer attending each of the AWR races.
  • Manage and track all Customer Insights for all customers attending AWR races, working in partnership with the on-site Customer Insights contact.
  • Coordinate with the Account Teams and Office of the CXO on all Customer Insights and Action Items resulting from an AWR race and do monthly check-ins on progress.

Minimum Qualifications
  • 10+ years of Enterprise Sales or Sales Program Management experience.
  • Executive communication: the ability to distill customer insights, priorities, and pain points into actionable discussion points for ExecOps.
  • Stakeholder Management: listen and understand the needs of Executive, Office of the CXO, Sales, and customer stakeholders and manage their expectations.
  • Strategy and program management: build a compelling strategy, drive it forward, and creatively remove blockers.
  • Optimization: establishing new ways of working and implementing new processes, tools, and/or technologies to ensure optimal information flow and engagement.

Preferred Qualifications
  • 5+ years in a customer-facing role

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $166,500 - $217,375
Zone B: $150,300 - $196,225
Zone C: $138,600 - $180,950
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .

Atlassian Bellevue, Washington, USA Office

10900 NE 4th St, Bellevue, WA, United States, 98004

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