B2B Marketing Manager (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. 

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

About the Role

We are looking for a B2B Marketing Manager to accelerate top-of-funnel growth across our employer audiences - including commercial employers, universities, and health systems. Our goal is to help employees access the mental health benefits their organizations already offer. To do that, we build and optimize multi-channel acquisition campaigns that engage benefits leaders and decision-makers to generate high-quality leads and meetings for our Sales team.

In this role, you’ll help shape our early-funnel strategy, refine segmentation and messaging, and create content and programs that help employers understand the value of partnering with Rula. You’ll collaborate closely with Sales, RevOps, and other partners to increase pipeline contribution and improve conversion across the funnel. If you’re a strategic and creative marketer who wants your work to make a real difference in mental health access, we’d love to meet you.

Required Qualifications

• 5+ years in B2B marketing, demand generation, partner marketing, or acquisition marketing. Experience must include ownership of early-funnel execution

• 5+ years experience with HubSpot, Salesforce, or similar CRM + MAP systems

• Demonstrated success building or scaling top-of-funnel acquisition programs that drive measurable increases in qualified lead volume

• Strong analytical skills; able to build dashboards, analyze funnel metrics, and ensure accuracy in performance reporting

• Experience partnering with Sales, RevOps, or AE/SDR/BDM teams to improve lead quality, routing, and conversion

• Extremely strong written communication ability, with experience creating B2B content that drives TOF engagement.

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• Experience in healthcare, behavioral health, benefits, or HR tech

• Experience running A/B tests and optimizing messaging or creative for TOF acquisition

• Experience with employer marketing, benefits buyers, or enterprise outreach motions

• Background supporting outbound teams with messaging frameworks and sequencing guidance

We're serious about your well-being! As part of our team, full-time employees receive:

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)

• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA

• 401(k) plan access: Start saving for your future

• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering

• Employee Assistance Program (EAP): Support for your mental and physical health

• New hire home office stipend: Set up your workspace for success

• Quarterly department stipend: Fund team-building activities or in-person gatherings

• Wellness events and lunch & learns: Explore a variety of engaging topics

• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.