Broadband Integrated Marketing Manager – Owned Media

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The Integrated Marketing Manager for Owned Media is a key member of the Home Internet Marketing team, responsible for maximizing the performance and strategic impact of T-Mobile’s owned digital properties — including t-mobile.com and the T-Life app — as critical advertising and conversion channels.
This role will define how our owned media ecosystem drives awareness, engagement, and acquisition for T-Mobile Home Internet, ensuring every digital touchpoint delivers an optimized, customer-centric experience that advances commercial goals.
The ideal candidate blends performance marketing, content strategy, UX optimization, and channel analytics expertise, partnering across marketing, digital, analytics, and creative teams to develop and execute integrated campaigns that fully leverage owned digital real estate.
This is a hybrid position that requires being in-office at least 3 days per week.

• Key Responsibilities

Owned Media Strategy & Planning

• Develop and execute comprehensive strategies for t-mobile.com and the T-Life app that position these owned platforms as high-impact marketing and conversion channels for T-Mobile Home Internet.

• Define channel objectives, success metrics, and content frameworks to drive acquisition and engagement goals.

• Partner with media, CRM, and brand teams to integrate owned media plans within broader cross-channel marketing strategies.

Optimization & Performance Management

• Use analytics, A/B testing, and performance insights to continually optimize owned-channel placements, content, and user flows for conversion.

• Collaborate with analytics and MarTech teams to ensure measurement, attribution, and reporting frameworks are aligned with marketing KPIs.

• Maintain deep understanding of digital consumer journeys and identify new opportunities to enhance conversion performance and retention.

Integrated Campaign Development

• Partner with Integrated marketing campaign leads, creative, commercial, and product teams to plan and execute campaigns that leverage owned media assets to support launches, seasonal promotions, and brand initiatives.

• Coordinate asset development, messaging hierarchy, and targeting strategy across the web and app ecosystems.

• Serve as the connective tissue between campaign planning and digital activation, ensuring consistent execution and on-brand storytelling across owned surfaces.

Cross-Functional Leadership

• Collaborate with UX, digital product, and development teams to prioritize marketing opportunities and ensure seamless implementation of creative assets and experiences.

• Align with media and channel leads (paid, CRM, social, retail) to ensure cohesive messaging and optimal channel interplay.

• Partner with analytics and operations teams to track and communicate performance outcomes, insights, and optimization roadmaps.

Governance & Best Practices

• Maintain clear documentation of processes, content standards, and decision frameworks to support transparency and scalability.

• Champion best practices in tagging, naming conventions, and data governance across owned marketing channels.

• Drive continuous improvement of owned-media operations, tools, and workflows.

Qualifications

• 6 years of experience in digital marketing, media planning, or performance marketing, with a focus on web or app-based owned channels.

• Strong understanding of digital advertising, content strategy, and user experience principles.

• Proven ability to drive channel optimization using data, testing, and cross-functional collaboration.

• Experience working with analytics, MarTech, or web personalization platforms a plus.

• Excellent communication, influence, and project management skills with an ability to align diverse stakeholders around a shared vision.

• At least 18 years of age

• Legally authorized to work in the United States

Base Pay Range: $88,200 - $159,200

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ340559¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

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As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
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