For over two decades, BrainPOP has been trusted by educators and parents worldwide as a source of engaging and impactful learning experiences for all kids. With a presence in over two-thirds of U.S. districts through school and district subscriptions and an estimated annual reach of 25 million students, BrainPOP is empowering kids to take agency over their learning and excel in and out of the classroom.
The company was acquired in 2022 by KIRKBI, the family-owned holding and investment company of the LEGO brand, marking a significant milestone as their first acquisition in the digital learning realm. We are thrilled to continue making learning fun and accessible with the strategic guidance and support of KIRKBI.
As a BrainPOP Business Development Representative, you will proactively execute outbound prospecting strategies to directly fuel the sales pipeline and accelerate overall revenue growth. Reporting to the Sr. Director, BDR, Community, & Enablement, your mission is to be a proactive hunter, rigorously sourcing and qualifying new opportunities (new logo, cross-sell, expansion, and critical renewals) and booking high-quality meetings for the Sales and Success teams.
This role requires a strong focus on metrics, a hunter mentality and the ability to travel (10-20%) to engage with prospects. We offer a base salary and an uncapped commission structure based on qualified meetings set.
Key Responsibilities- Proactively Research: state based trends and legislation, industry trends, competitor activities, and market developments to inform outbound strategy.
- Hunt and Prospect: Execute high-volume, multi-channel outbound prospecting sequences (calls, email, social) to relentlessly pursue new logo acquisition and expansion opportunities.
- Qualify Deeply: Lead initial discovery conversations to rigorously qualify all outbound leads, utilizing predefined BANT criteria to ensure high-quality pipeline generation for the Sales/Success teams.
- Pipeline Generation: Consistently book and coordinate high-value meetings and brief product demonstrations, maintaining a predictable cadence of qualified opportunities that directly contribute to the quarterly pipeline quota.
- Schedule and coordinate meetings: Including brief product demonstrations for the sales/success team
- Travel & Engage: Be willing and able to travel to target territories (10-20%) to build relationships and secure new business opportunities.
- Maintain CRM Hygiene: Accurately document and track 100% of lead qualification and prospecting activity in Salesforce, our CRM system, ensuring data integrity for metric tracking and forecasting.
- Strategic Alignment: Collaborate closely with Sales, Success, and Regional Heads of Sales/Success leadership to optimize campaign effectiveness, refine market penetration strategies, and provide critical, real-time prospect feedback.
- Market Mastery: Proactively research and analyze industry trends, competitor movements, and market developments to inform daily outreach strategy.
- Continuous Learning : Engage in regular, focused training and development to continuously refine prospecting techniques, BDR best practices and BrainPOP product knowledge; optimize systems and tools to improve productivity.
- Quota-Crusher Mindset: A proactive, performance-driven self-starter who thrives on competition and is motivated by uncapped commission potential.
- The Ultimate Hunter: Possessing a persistent ‘all-hands on deck’ work ethic and a desire to hunt for new opportunities, willing to travel to close gaps and secure meetings.
- Organized and Efficient: Highly organized, detail-oriented, and proficient in time management, capable of independently managing a high volume of simultaneous prospecting tasks.
- Problem Solver: Demonstrating strong critical-thinking and a proactive approach to overcoming complex prospecting challenges.
- Confident Communicator: A persuasive and confident communicator who quickly builds rapport and acts as an expert advisor on BrainPOP's value proposition.
- Career Focused: Driven to develop and grow within BrainPOP’s Sales or Success organizations.
- Mission Aligned: Excited to contribute to BrainPOP’s mission of empowering kids to shape the world around them, while mastering the K12 EdTech industry landscape.
- Able to travel: 10-20% in territory.
- Bachelor’s degree preferred; Business, Marketing, Communications, Education, or a related field.
- 1+ years of proven experience in a metrics driven sales or business development role, preferably within the EdTech industry
- Strong understanding of the education sector and familiarity with educational technologies strongly preferred.
- Proficient in using CRM software (e.g., Salesforce, HubSpot) and other sales tools (Gong Engage).
The BrainPOP team operates in a hybrid work environment: Each role has remote flexibility and an in-person component at our New York headquarters or other meeting locations. Based on the requirements of a specific role, we may prioritize hiring within a commutable distance of our New York headquarters or in another region relevant to that role.
We can employ individuals residing in the following approved hiring states. States not listed below may be considered based on factors including the needs of the specific role.
- Arizona
- California
- Connecticut
- Florida
- Georgia
- Illinois
- Massachusetts
- Minnesota
- Missouri
- New Jersey
- New York
- North Carolina
- Ohio
- Oregon
- Pennsylvania
- Tennessee
- Texas
#LI-Remote
At BrainPOP, our work directly impacts how teachers teach and students learn. They inspire us to build solutions that facilitate joy and meaningful learning outcomes. Our commitment to educators and kids is reflected in our dedication to the BrainPOP team: ensuring their experience is empowering, creative, collaborative, playful, and anchored in learning and growth.
Our team is made up of educators, data scientists, published authors, engineers, artists, bakers, film buffs, cyclists, dual citizens, and so much more. We value diversity and inclusion, collaboration, and learning from multiple perspectives.
We believe that a diverse organization is a more effective organization. BrainPOP is an Equal Opportunity/Affirmative Action Employer.
NOTICE: We have become aware of various fraudulent websites and third parties impersonating our company and offering false job opportunities. These offers are not affiliated with BrainPOP and are considered part of an unlawful recruitment scam. To ensure your safety and protect your personal information we strongly recommend that you only apply for positions through the official BrainPOP website or BrainPOP's official LinkedIn page. If you receive any job offers or communications that do not originate from this page or our official e-mail domain brainpop.com, please treat them as suspicious and do not engage or provide any personal information. For any questions or to report suspicious activity, please contact us directly at [email protected]. While we have reported this general fraud to the authorities, you can report this fraud on your own behalf to the Federal Trade Commission (https://reportfraud.ftc.gov/) and the Federal Bureau of Investigation’ s Internet Crime Complaint Center (https://www.ic3.gov/).
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