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The Pokémon Company International

Channel Development Manager, Casual Play

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In-Office
Bellevue, WA
In-Office
Bellevue, WA

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Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com.


Get to know the role

  • Job Title: Channel Development Manager, Casual Play
  • Job Summary: As the Channel Development Manager for Casual Play in K12 Education, you will forge strong partnerships with education districts to create Pokémon Clubs in K12 schools, including school libraries. Your goal is to attract new young fans and deepen engagement with existing ones by connecting with them in their everyday environments. 
  • FLSA Classification (US Only): Exempt
  • People Manager: No

What You’ll Do: 

  • Develop Partnerships: Identify and cultivate relationships with education districts and other educational organizations to create opportunities for acquiring new young fans and players in K12 schools. 

  • Manage Pokémon Clubs: Recruit, develop, and oversee partnerships to drive the adoption and growth of Pokémon Clubs, ensuring high retention and customer satisfaction within K12 schools in the United States and Canada. 

  • Strategic Collaboration: Work towards mutual goals to build awareness and support for the Pokémon Club network within educational settings. 

  • Analyze Trends: Evaluate program trends and provide insights and recommendations to enhance market performance. 

  • Forecasting & Analysis: Conduct KPI analyses and long-range forecasting to identify potential partnerships with education districts and other educational organizations. 

  • Program Evaluation: Monitor and assess the impact of Pokémon Clubs in schools and their success in the educational marketplace. 

  • Competitive Strategy: rack competitor activity and implement strategies to maintain retention and achieve best-in-class status for school-based Pokémon Clubs. 

  • Event Participation: Attend key educational events and conferences to connect with partner organizations, educators, and school administrators. 

  • Vendor Management: Manage vendor contracts, ensuring alignment with program and organizational goals. 

  • Cross-Functional Collaboration: Work effectively across teams to ensure stakeholder alignment and promote school-based Pokémon Club attendance. 

  • Customer Support: Provide exceptional support to casual play channel partners, vendors, and other stakeholders. 

  • Organized Play Collaboration: Collaborate on Organized Play programming to ensure goal and execution alignment within school environments. 

What You’ll Bring: 

  • Experience: 5-7 years of professional experience in partner and program management, preferably within educational settings. 

  • Program Operations Knowledge: Demonstrated understanding of how afterschool programs are implemented within the educational system and/or familiarity with organized play activities.   

  • Education: Bachelor's degree in a related field or equivalent experience. 

  • Market Success: Ability to deliver results in diverse markets. 

  • Communication Skills: Excellent verbal and written communication skills. 

  • People Skills: Strong interpersonal and customer service skills. 

  • Organizational Skills: Exceptional organizational skills and attention to detail. 

  • Time Management: Ability to manage time effectively and meet deadlines. 

  • Analytical Skills: Strong analytical and problem-solving abilities. 

  • Leadership: Effective supervisory and leadership skills. 

  • Prioritization: Ability to prioritize tasks and delegate when appropriate. 

  • Project Knowledge: Thorough understanding of or ability to quickly learn about the program. 

  • Project Management: Proficiency in project management. 


Base Salary Range: For this role, new hires generally start between $105,000 - $125,000 per year. The full range is $105,000 - $157,000 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-CK1 #LI-Hybrid

How you’ll be successful

  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

  • An innovative culture driven by impact, delivering meaningful outcomes.
  • Company events that celebrate the spirit of Pokémon.
  • Competitive cash-based compensation programs.
  • 100% employer-paid healthcare premiums for you.
  • Generous paid family leave.
  • Employer-paid life insurance.
  • Employer-paid long and short-term income protection insurance.
  • US Employees: 401k Employer Matching.
  • UK/IRE/MX Employees: Pension Employer Contributions.
  • Fitness reimbursement.
  • Commuter benefit.
  • LinkedIn learning.
  • Comprehensive relocation package for certain roles.
  • Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.

The Pokémon Company International Bellevue, Washington, USA Office

TPCi is in a trendy area with plenty of bars and restaurants. Plus, the office is easy to get to with various train and bus stops being close by.

What you need to know about the Seattle Tech Scene

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Key Facts About Seattle Tech

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  • Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
  • Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Madrona, Fuse, Tola, Maveron
  • Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
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