Finyard Logo

Finyard

Consumer Insights Specialist

Job Posted 20 Days Ago Reposted 20 Days Ago
Remote
30K-70K
Mid level
Remote
30K-70K
Mid level
The Consumer Insights Specialist will conduct and analyze customer research to inform strategies, improve customer engagement, and support product development through data-driven insights.
The summary above was generated by AI

At Finyard, we’re a global team of engineers, data scientists, marketeers, and financial experts, passionate about technology and innovation. We’re all about bringing revolutionary software services to people all around the world, and have been since 2018.

Our mission is to innovate by launching modern software solutions in the FinTech space, giving users around the world simpler and quicker ways to transact and manage their investments. We are committed to ensuring every product we release is in service of our users, so that as we grow, so do they.

About the Role

Are you passionate about understanding what makes consumers tick? Do you thrive at the intersection of research, data, and strategic decision-making? We're looking for a Consumer Insights Specialist to join our growing team and help us deepen our understanding of customers' behaviors, motivations, and expectations.

As a core member of the team, you will drive customer-centric thinking across the business by designing, conducting, and analyzing research initiatives that inform brand, product, marketing, and commercial strategies. Your insights will be instrumental in shaping how we acquire, engage, and retain customers.

Key ResponsibilitiesCustomer Research & Behavioral Analysis
  • Design and manage qualitative and quantitative research projects including brand awareness, brand equity, brand associations, customer satisfaction, and buyer persona development.
  • Conduct customer interviews, focus groups, usability studies, and surveys to gather actionable feedback and behavioral insights.
  • Analyze patterns in customer behavior and preferences across the buyer journey and recommend strategic opportunities for improvement.
Data-Driven Insight Generation
  • Synthesize data from multiple sources including internal analytics platforms, CRM systems, NPS tools, and third-party research tools.
  • Transform complex datasets into easy-to-understand insights, reports, dashboards, and storytelling presentations for cross-functional stakeholders.
  • Translate consumer insights into actionable business recommendations that inform product development, marketing strategies, and CX optimization.
  • Monitor key business metrics including Conversion Rates, Retention Rates, MRR, ARPU, LTV and provide actionable insights to the Revenue and product teams. 
Market & Competitor Intelligence
  • Monitor competitor brand positioning, messaging, and customer sentiment through secondary research.
  • Deliver regular reports on market trends, customer expectations, and industry benchmarks to inform strategic planning.
Customer Feedback & Voice of the Customer (VoC)
  • Manage Voice of the Customer initiatives by consolidating feedback from customer support, social media, product reviews, and direct interactions.
  • Identify recurring themes and friction points in customer journeys to support CX and Product teams with prioritization.
Support Hypothesis Testing & Experimentation
  • Partner with the Commercial and Product teams to structure and validate hypotheses using real-world insights.
  • Contribute to A/B testing strategies and post-campaign analysis with a focus on customer perception and conversion impact.
What You Bring
  • 3–5 years of experience in consumer insights, market research, behavioral science, or a related field.
  • Strong understanding of research methodologies (qualitative and quantitative) and statistical analysis.
  • Experience with research tools (e.g., Qualtrics, Typeform, SurveyMonkey), data visualization platforms (e.g., Looker, Tableau), and CRM analytics.
  • Exceptional communication and storytelling skills—able to present complex findings in a clear and compelling way.
  • Highly organized, proactive, and capable of working in a fast-paced, cross-functional environment.
Preferred Qualifications
  • Experience in industries like fintech, SaaS, e-commerce, or consumer goods.
  • Familiarity with UX research and customer journey mapping.
  • Knowledge of behavioral economics or psychology.
Why Join Us
  • Play a key role in shaping how we understand and serve our customers.
  • Work cross-functionally with Marketing, Product, Design, and Strategy teams.
  • Be part of a culture that values data, empathy, and curiosity.
  • Competitive compensation, benefits, and a flexible work environment.

Top Skills

Crm Analytics
Looker
Qualtrics
Surveymonkey
Tableau
Typeform

Similar Jobs

An Hour Ago
Easy Apply
Remote
United States
Easy Apply
162K-248K Annually
Senior level
162K-248K Annually
Senior level
Artificial Intelligence • Fintech • Hardware • Information Technology • Sales • Software • Transportation
Motive seeks a Staff Product Designer to drive innovative design solutions, mentor designers, and enhance user experiences across products and apps while prioritizing strategy and quality.
Top Skills: Design SystemsInteraction DesignInterface DesignPrototypingUser Experience
An Hour Ago
Easy Apply
Remote or Hybrid
United States
Easy Apply
104K-144K
Senior level
104K-144K
Senior level
Fintech • Machine Learning • Mobile • Security • Software
The Program Manager will improve dispute processes, enhance member experience, analyze data for operational performance, and manage cross-functional projects.
Top Skills: LookerMicrosoft Power BiSQLTableau
An Hour Ago
Remote
USA
148K-174K Annually
Junior
148K-174K Annually
Junior
Artificial Intelligence • Blockchain • Fintech • Financial Services • Cryptocurrency • NFT • Web3
As a Backend Software Engineer at Coinbase, you will design scalable systems, build new services using Golang, and produce high-quality code. You'll collaborate with cross-functional teams to enhance crypto-forward products and address complex technical challenges.
Top Skills: DockerGoMongoDBPostgresRuby on RailsRedshiftRubySinatra

What you need to know about the Seattle Tech Scene

Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.

Key Facts About Seattle Tech

  • Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Amazon, Microsoft, Meta, Google
  • Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
  • Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Madrona, Fuse, Tola, Maveron
  • Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
By clicking Apply you agree to share your profile information with the hiring company.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account