Content Editorial Manager - Okta Blog

We are looking for an experienced and strategic Content Editorial Manager  to lead and manage the creative and strategic content direction of Okta's blog(s), transforming complex identity and security topics into compelling, actionable, and authoritative stories.

As the Content Editorial Manager, you will be the driving force behind our blog's editorial strategy, taking full ownership of the blog channel. You will manage a high-volume content pipeline and act as both a proactive strategist (driving new initiatives) and an editorial manager (responding to industry news and campaign needs).

• Own the Editorial Strategy: You will develop and own the end-to-end editorial strategy and calendar, ensuring alignment with product launches, marketing campaigns, and SEO best practices. 
• Identify key content themes and market trends in IAM, Cybersecurity, and AI/Developer spaces.
• Define the blog publication process to go live, ensuring all steps are documented and executed efficiently.
• Actively research and stay abreast of relevant blog sites and competitors and their content approach.
• Elevate trending topics discovery to inform content creation.
  
• Manage Publications & SLAs: You will oversee the publication of blogs, adhering to strict timelines and SLAs (Service Level Agreements), to ensure a consistent cadence of high-quality content. This includes managing the entire content lifecycle from ideation and outlining to publication.
• Managing tagging, metadata, and taxonomy within the CMS to ensure content discoverability.
• Oversee the review and publication of all finalized blog content.
• Work with localization teams for international blog exposure in key markets.
  
• Drive Brand Visibility: You will work with respective teams and stakeholders such as SEO, Product Marketing, Engineering, and Executive Leadership on blog initiatives, ultimately to increase the visibility and Okta brand presence.
• Establish and enforce a consistent Okta brand voice and editorial style.
• Ensure SEO is part of the content planning, outlining, and editing stages.
• Conduct a quarterly or monthly alignment meeting with respective teams to ensure content needs are met.
• Bring business value into the blog process by pursuing linking, conversion opportunities and calls to action (CTAs) in blog content.
  
• Content Creation & Editing: Write, edit, and proofread articles, ensuring technical accuracy, clarity, and grammatical perfection. Create best practices docs and training materials for partner teams and external contributors.
  
• Lead AI Innovation: You will explore and leverage AI in the blog authoring and publication process, actively ensuring our content is optimized to be LLM-friendly and evaluate what tools are needed for proper blog management (e.g., SEO, CMS extensions, AI writing aids).
  
• Performance Reporting: You will own blog-specific reporting metrics (e.g., traffic, time on page, conversion, SEO rankings, LLM citations) to inform and continuously optimize the content strategy. Lead quarterly blog planning/content calendar sessions to define what’s included in the coming cycle.
  
• Agency/Contributor Management: Manage a network of internal subject matter experts and external writers/agencies, providing clear briefs and timely feedback.

• 5+ years of experience in content marketing, editorial management, or journalism.
• Must be a passionate content lead who can own the blog channel, demonstrating end-to-end strategic and operational command.
• Experience in leveraging Generative AI tools and techniques to optimize content for search and LLMs.
• Prior B2B experience, ideally within a B2B SaaS or technology organization.
• Demonstrated ability to be both proactive and reactive in content planning and execution.
• Exceptional writing and editing skills, with a proven ability to distill complex, technical information (Identity, Zero Trust, APIs, AI, Security) into clear, compelling narratives for a business audience.
• Strong understanding of SEO principles (Google’s quality content guidelines, EEAT, etc) and experience using analytics tools (Google Search Console, Tableau, Looker Studio, SEMRush, STAT) to drive organic growth.

• Prior experience managing a blog/website using Adobe Experience Manager (AEM) or a similar enterprise-level CMS.
• Experience in the Identity and Access Management (IAM) or cybersecurity domain.

• Be part of a company that is at the center of the modern cloud and security landscape.
• Work with an ambitious, collaborative marketing team and shape the narrative on cutting-edge topics in identity, security, and AI.

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