Content Strategy Director

Location: Remote
Department: Media x Content Production
Reports to: Chief Marketing Officer

We aren’t just building a brand. We’re building a media ecosystem.

Selkirk is at the forefront of a cultural shift in sports, and we are looking for a Content Strategy Director who can merge high-level creative vision with rigorous operational leadership.

This is not a role for someone who simply wants to make content. This is for a strategist and executive producer who knows how to architect a multi-platform media engine, from streaming TV and podcasts to commercial campaigns and editorial storytelling.

You will lead a talented production team, oversee a seven-figure budget, and ensure every piece of content we produce is intentional, high-performing, and unmistakably Selkirk.

• Architect and execute a unified media strategy across all brands, channels, and formats
• Lead and mentor a multidisciplinary team including production managers, videographers, editors, and external partners
• Partner with the Creative Director and CMO to concept and execute high-impact campaigns across DTC and Wholesale channels
• Ensure every piece of content reinforces brand identity and positions Selkirk as a leader in the sport

• Selkirk TV: Act as Executive Producer for original programming and instructional series, overseeing distribution across FAST channels and driving monetization and retention strategies
• Blog & Editorial: Own the editorial voice of the Selkirk Blog, balancing high-quality storytelling with SEO-driven growth and audience engagement
• Selkirk Studios: Direct the strategic roadmap for studio programming, leading both internal teams and external production partners

• Oversee end-to-end production and post-production pipelines, ensuring workflows are seamless, scalable, and efficient
• Build and maintain long-range content calendars aligned with product launches, brand campaigns, and athlete initiatives
• Manage production budgets, staffing plans, and resource allocation with a focus on efficiency and impact
• Develop and maintain a robust digital asset library to support global content needs

• Establish KPIs and performance frameworks across all content initiatives, including reach, engagement, retention, and revenue impact
• Ladder every media initiative back to measurable outcomes and business objectives
• Build reporting cadences and dashboards that provide leadership with clear visibility into content performance and ROI
• Use analytics and performance insights to continuously refine content strategy and distribution

• Integrate generative AI and emerging tools into production workflows to scale output and streamline execution
• Identify opportunities to automate repetitive tasks, improve editorial throughput, and increase team efficiency
• Stay at the forefront of content, media, and distribution trends to keep Selkirk ahead of the curve

• An Experienced Leader: You bring 5–8+ years of experience in content strategy, media production, or media leadership and have successfully led teams and large-scale initiatives
• A Creative Operator: You think like a storyteller but execute like an operator. You care as much about performance and outcomes as you do about creative quality
• Data-Driven: You don’t just produce content, you measure it, learn from it, and continuously improve it
• Operationally Minded: You thrive in structure and understand the complexity of content calendars, production planning, and multi-channel execution
• Technically Fluent: You are comfortable with streaming distribution, FAST channels, SEO, and modern content ecosystems

• A scalable, high-performing content engine that supports brand growth across all platforms
• Measurable increases in audience growth, engagement, and content-driven revenue
• A disciplined content operation with clear planning, reporting, and performance visibility
• Original programming and campaigns that elevate Selkirk’s position as a leader in the sport

We move fast, we operate with intention, and we are building something meaningful in a rapidly growing sport.

This is a rare opportunity to lead and shape a full-scale media ecosystem, with the autonomy, resources, and support of a market leader behind you.

If you are excited by the idea of building something that is both creatively ambitious and operationally excellent, we want to hear from you.