Contract Marathon Brand Manager

Bungie is looking for a passionate Brand Manager to help shape the future of Marathon, our sci-fi PvP extraction shooter, into a world-class live service experience. You’ll play a key role in building the brand from the ground up. This includes crafting campaigns, shaping our voice, and ensuring that everything we say, and show resonates with players. It's a unique opportunity to help grow a new franchise at one of the most iconic studios in the industry. 

This is a highly cross-functional role requiring strong creative instincts, operational rigor, and a deep understanding of live games. You will work daily with product leads, marketing, creative teams, publishing partners, and community leaders to bring Marathon’s Launch , seasonal and Post Launch content to life through clear messaging, compelling trailers, and player-centric campaigns. 

RESPONSIBILITIES 

Strategic Marketing and Brand Execution 

• Drive end-to-end execution of go-to-market plans for Marathon content, including launch, seasonal updates, and live events. 

• Collaborate with the Principal Brand Manager and Product Marketing to plan and develop campaigns across all channels. 

• Manage milestone alignment, internal communications, and rollout strategy. 

Creative Development and Brand Voice 

• Translate brand strategy into clear, actionable briefs for trailers, key art, and promotional assets. 

• Work with internal and external creative teams, including SIE Creative Studios, to deliver high-impact creative that meets campaign goals. 

• Maintain consistency across all brand expressions through documentation, guidance, and real-time feedback. 

Player Insights and Messaging Optimization 

• Use player research, campaign data, and community sentiment to inform messaging and brand decisions. 

• Apply a player-first mindset to creative strategy, content rollout, and day-to-day decision-making. 

Cross-Functional Collaboration and Asset Delivery 

• Partner with Community, Social, Influencer, and Consumer Products teams to create cohesive campaigns across all touchpoints. 

• Coordinate legal, business, and stakeholder approvals to ensure timely delivery of assets and materials. 

REQUIRED SKILLS 

• 5–7 years of experience in brand management, marketing, or product marketing within gaming, entertainment, or consumer products 

• Experience supporting or leading tactical marketing for live service games or other ongoing content pipelines 

• Proven ability to manage multiple workstreams and deadlines in a fast-paced environment 

• Strong copy instincts and experience writing creative briefs, messaging frameworks, or positioning documents 

• Familiarity with creative review workflows, production schedules, and collaborative cross-functional teams 

• Clear communication and presentation skills 

• Highly organized, detail-oriented, and reliable in follow-through 

• Familiarity with Bungie games and community culture; bonus if you understand the original Marathon IP and its legacy 

NICE-TO-HAVE SKILLS 

• Experience with seasonal or Live Service based content marketing 

• Previous work with creative agencies, internal production teams, or consumer research 

• A strong personal interest in gaming and online player experiences