Conversion & Growth Lead, Motley Fool Money

The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we’ve been helping people make better investment decisions through transparency, education, and Foolish fun. We’re a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we’re driven by the impact our work has on real people’s financial futures.

We launched Motley Fool Money within The Motley Fool to cut through the noise in personal finance. We give real, useful advice on products like credit cards, mortgages, and savings accounts, helping readers make confident financial choices.

Motley Fool Money has been around for more than six years and reaches 20+ million people annually. We’re a performance-driven content site and we’re invested in connecting customers with the right personal finance products to help improve their financial outcomes. We’re looking for someone who understands how to stay focused on improving key metrics and has the creative and executional chops to bring impactful optimization solutions to life.
What would you do in this role?

The Conversion & Growth Lead is a key driver of performance improvement across our business. You’ll own the full lifecycle of conversion optimization – from identifying opportunities to executing tests to scaling what works.

This is a growth role that blends traditional CRO responsibilities (like A/B testing) with broader ownership of our site optimization strategy and roadmap. That means thinking beyond tests and tweaks: the better we convert our audience, the more we can grow that audience through smarter marketing, high-impact content, and new revenue strategies.

We’re looking for someone who sees the full picture, spots opportunities others miss, and turns strategy into action. You’ll work cross-functionally, supporting initiatives across the business. One day that might mean helping editorial prioritize based on performance gaps; the next, iterating on landing pages, or launching a new monetized experience. There’s no fixed playbook here – just the opportunity to learn fast, try new things, and make a real impact on our business and our readers’ lives. If you’re entrepreneurial, intellectually curious, and thrive in ambiguity, this could be your spot.

You should be comfortable analyzing your own data, prioritizing opportunities based on potential impact, and executing through multiple levers: testing, content updates, copywriting, UX enhancements, and site functionality improvements. You should be AI-literate – not just aware of the tools, but actively looking for ways to use them to accelerate analysis, improve creative output, and expand testing capabilities. Fluency in how digital content businesses operate, what motivates users, and which tactical changes drive performance and monetization is essential.

At the end of the day, your job is to help us meet and exceed our target KPIs. Here are some examples of how you’ll go about that:

• Analyze data from GA, GSC, syndication platforms and other sources to identify growth opportunities and take action
• Own and evolve our A/B testing roadmap, from idea to rollout to analysis
• Write conversion-focused copy (CTAs, headlines, landing pages) that aligns with our editorial voice
• Identify and scale high-impact revenue drivers across the site
• Identify and execute on new site functionality or improvements to existing functionality that supports target KPI growth
• Improve performance outcomes of content syndicated to external partners
• Expand and optimize Motley Fool Money affiliate product pitches on our flagship investing site, Fool.com
• Communicate key findings to stakeholders across the team

• Are a creative problem solver who moves quickly from idea to execution
• Can identify and fluidly shift focus to the highest-impact opportunities – whether that’s optimizing a paid campaign landing page, supporting an editorial initiative, or expanding our portfolio of monetized placements
• Use AI tools to accelerate content production, testing, and analysis
• Know what makes a landing page convert and how to test and improve it
• Understand how to identify and use customer motivation to inform ideas
• Have a strong eye for UX but don’t need a full design team to prototype or launch something new
• Are resourceful and thrive in environments without a set playbook
• Enjoy working cross-functionally and collaboratively

• 5+ years of experience driving performance growth for a digital property
• Strong grasp of funnel optimization strategies across multiple channels including paid media, SEO, email, and editorial platforms like Google Discover
• Proven track record of implementing A/B tests that delivered measurable results
• Hands-on experience with CRO tools such as VWO, Convert, or Optimizely
• Fluency in Google Analytics and/or other web analytics platforms
• Sharp writing instincts, especially for conversion copy – headlines, CTAs, and high-traffic landing pages
• Familiarity with AI-assisted tools for content generation, audience research, or A/B testing workflows (e.g. ChatGPT)
• Bonus points for: Solid working knowledge of credit cards – beyond just using them. You understand how rewards programs, balance transfers, intro APRs, and issuer policies actually work (and maybe you've even helped friends pick the right card).