CPG Industry Strategy Expert

About The Position
Passionate about food? Eager to join a dynamic SaaS startup shaping the food and beverage industry? Tastewise is just the place for you.
Tastewise: The GenAI-powered consumer data platform revolutionizing product strategies and driving success for major brands like Nestle, Pepsi, and Campbell's. With insights from billions of data points, we empower our clients to create, market, and sell their products faster and more successfully.
Join this $10 trillion industry, where creativity and an entrepreneurial mindset drive daily success and reach the homes of billions of people in an industry where change isn't just a recipe but a way of life.
Let's shape the future of food together.
About the role
As an Evangelist at Tastewise, you will report to the VP Sales, and will bring a unique blend of deep food & beverage industry knowledge and expert command of the Tastewise platform and audiences, alongside strategic thinking and the ability to translate business needs into the data and capabilities our platform provides.
In this role, you will act as a strategic enabler for the sales team to amplify our value across the industry. In addition to enabling the sales team with brainstorming sessions and internal support, you will also be hands-on, joining sales and customer meetings, leading strategic conversations, and helping translate real market needs into action.
You will lead the charge in:

• Value-driven Sales Enablement: Translating platform capabilities into compelling prospect narratives, use cases, and playbooks that empower the GTM team.
• Thought Leadership & Market Strategy: Joining external conversations, events (e.g., webinars, executive presentations), and market-facing opportunities, building trust and excitement in the market.

Breakdown of day-to-day responsibilities and core KPIs as a Tastewise Evangelist, tailored to this cross-functional, high-impact role:
Value-driven Sales Enablement (90%)

• Weekly 1:1 cadence with each AE : Translate customer pain points into actionable narratives in workshops and Industry coacher as well as go-to person
• Bi-weekly Team Training BDR team
• Conduct internal training for GTM on new use cases, features, and messaging
• Lead & Conduct POC & pilots
• Lead & execute new employee onboarding training courses (1:1 & 1:many)

Thought Leadership & Market Strategy (10%)

• Orchestrate & frame strategic conversations & deliverables
• Create and help deliver webinars and client workshops
• Represent Tastewise in industry roundtables, panels, and pitch sessions

Requirements

• 5-7 years as a brand manager or category manager for Food or beverage CPGs in the USA - Must
• Hybrid in NYC Office
• SaaS B2B Experience will be a plus
• Background on client facing roles - Must
• Led an emerging brand - Advantage

Equal Opportunity Statement:
Tastewise is an equal opportunity employer and is committed to fostering a diverse and inclusive workplace. We encourage individuals of all backgrounds to apply, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, or any other characteristic protected by federal, state, or local law. We are dedicated to providing reasonable accommodations to individuals with disabilities throughout the hiring process. If you require an accommodation, please contact [email protected] .