Creative Design Lead

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. 

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview. 

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. 

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. 

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

We're seeking a seasoned creative professional who seamlessly blends strategic thinking with hands-on design expertise. This role is pivotal in translating complex product narratives into compelling visual experiences. You'll collaborate closely with PMM leads to craft high-impact assets—ranging from interactive demos and landing pages to executive decks and one-pagers—that resonate with our target audiences.

What you’ll do:

• Drive creation of high-impact, story-led content:
Lead the hands-on creation of best-in-class assets that bring our platform to life across multiple formats—including product demos, interactive experiences, video content, landing pages, and executive-facing sales collateral. This role requires deep collaboration with PMM to distill complex product narratives into simple, visual, and differentiated stories. You’ll work closely with cross-functional partners in Sales, Product, Events, and Creative to design content that not only tells a compelling story, but also drives engagement and business outcomes across key moments in the buyer journey.

• Audience-Centered Design Thinking:
Bring a strategic lens to every project by deeply understanding the needs, priorities, and language of executive audiences—especially CHROs, CPOs, and other senior stakeholders. Partner with PMM to design content that resonates at the highest levels, ensuring every asset is not only visually compelling, but also aligned to what matters most to our buyers.

• Design Execution:
Build high-fidelity design assets using tools like Figma, Adobe Creative Suite, and Keynote—including sales decks, one-pagers, digital ads, and immersive demo screens—with a focus on quality, clarity, and velocity.

• Experience Architecture:
Co-create immersive and interactive product storytelling moments in partnership with digital teams and event leads—bringing our solutions to life through demos, event installations, and other experiential formats.

• Creative Direction:
Shape the visual and experiential direction of product storytelling workstreams, ensuring consistency with brand guidelines while pushing for fresh, high-impact creative that elevates BetterUp’s brand.

• Cross-Functional Leadership:
Collaborate with motion designers, videographers, writers, and other creatives to deliver cohesive, multi-format content experiences that support strategic initiatives.

• Asset Management:
Develop and maintain a scalable system of reusable templates, design patterns, and components to support consistent and efficient creative production.

If you have some or all of the following, please apply:

• Design Proficiency: 8–10+ years in design roles with a strong portfolio showcasing a range of assets—from interactive demos to product videos to sales collateral.

• Front-end prototyping skills: Proficient in HTML/CSS/JS and expertise in Figma to build interactive prototypes or demo experiences that simulate real product behavior. Able to create lightweight front-end builds or partner effectively with engineers to bring interactions to life.

• Narrative Development: Ability to craft and visualize compelling stories that align with business objectives and resonate with a CxO audience.

• Tool Mastery: Expertise in Figma, Adobe Creative Suite (AE, Premiere), Keynote, and other relevant design tools or interactive demo software.

• Project Management: Proven track record of managing multiple projects simultaneously, clear, actionable communications with cross-functional stakeholders, navigating uncertainty, meeting tight deadlines without compromising quality, and delivering high-impact assets.

• Collaborative Mindset: Excellent interpersonal skills with experience working cross-functionally in fast-paced environments.

Preferred Qualifications:

• Industry Experience: Familiarity with B2B SaaS, HR tech, or leadership development sectors.

• Motion Graphics: Experience directing or creating motion graphics and animations.

• Interactive Design: Background in designing interactive web experiences or Figma product demos.

• Storytelling for Executives: Experience crafting narratives tailored for C-suite audiences, particularly CHROs and CPOs.

Benefits: 

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

• Access to BetterUp coaching; one for you and one for a friend or family member 

• A competitive compensation plan with opportunity for advancement

• Medical, dental, and vision insurance

• Flexible paid time off

• Per year: 

  • All federal/statutory holidays observed

  • 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)

  • 5 Volunteer Days to give back

  • Learning and Development stipend

  • Company wide Summer & Winter breaks

• Year-round charitable contribution of your choice on behalf of BetterUp

• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $166,000– $287,200.

If you live in New York, the base salary range for this role is: 
$191,000 – $287,200: New York City
$166,000 – $255,200: Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co

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