Creative Director, Media and Visual Content

AccuWeather is seeking a Creative Director to join its TV Broadcast and Visual Content team. 

Position Overview

The Creative Director – TV Broadcast & Visual Content is responsible for the overall creative vision, design strategy, and execution of visual content across AccuWeather’s broadcast products and media platforms. This role oversees the development of graphics, animations, templates, demonstrations, branding, and visual storytelling for ImmersiCast, StoryTeller NewsPro, WeatherShow Creator, and other broadcast technology solutions.

In addition, the Creative Director leads the creative development of product placement advertising, promotional campaigns, and branded content across television, digital platforms, social media, trade shows, sales presentations, and the AccuWeather Network. The position serves as the central creative leader, ensuring a consistent, innovative, and compelling visual identity across all broadcast and media properties.

Broadcast Product Creative Leadership

• Define and maintain the creative vision for ImmersiCast, StoryTeller NewsPro, WeatherShow Creator, and future broadcast products.
• Lead the design and development of graphics packages, motion graphics, templates, augmented reality content, virtual set elements, and interactive experiences.
• Oversee creation of demonstration content used for product launches, customer presentations, NAB, IBC, and other industry events.
• Ensure visual consistency across all broadcast products and client-facing deliverables.
• Collaborate with Product Management, Development, Sales, and Customer Success teams to align creative assets with product capabilities and customer needs.
• Develop innovative visual storytelling techniques that showcase weather, news, sports, elections, traffic, and other data-driven content.

Creative Team Management

• Lead, mentor, and manage designers, motion graphic artists, animators, and creative contractors.
• Establish creative standards, workflows, and best practices.
• Prioritize projects and allocate resources across multiple initiatives and deadlines.
• Conduct creative reviews and provide feedback to ensure high-quality deliverables.
• Foster a culture of innovation, collaboration, and continuous improvement.

Product Marketing & Advertising

• Direct creative development of product marketing campaigns for broadcast solutions.
• Create compelling visual assets for product launches, promotional videos, websites, social media, digital advertising, trade publications, and sales collateral.
• Oversee branding initiatives for new products and services.
• Ensure marketing materials clearly communicate product value propositions and competitive differentiation.

Product Placement & Sponsorship Content

• Lead creative execution of product placement advertising across television, digital, streaming, and network platforms.
• Develop branded content opportunities and sponsorship integrations for the AccuWeather Network.
• Work with sales and advertising teams to create visually engaging sponsor-supported content.
• Ensure sponsor integrations maintain editorial quality and brand standards.

AccuWeather Network Creative Oversight

• Support network programming with creative graphics, animation packages, and visual enhancements.
• Develop new visual concepts to improve viewer engagement and storytelling.
• Collaborate with producers, meteorologists, and network leadership on special programming initiatives.
• Identify emerging technologies and creative trends that can enhance on-air presentation.

Industry Innovation

• Stay informed on industry trends in broadcast graphics, augmented reality, virtual production, AI-assisted design, motion graphics, and interactive storytelling.
• Evaluate and recommend new creative tools, technologies, and workflows.
• Represent the company at industry events, customer meetings, and trade shows when appropriate.

Required

• Bachelor’s degree in Graphic Design, Broadcast Design, Motion Graphics, Visual Communications, Marketing, or related field.
• 7+ years of professional creative experience in broadcast television, media, advertising, or digital content creation.
• 3+ years of leadership or creative management experience.
• Strong portfolio demonstrating expertise in broadcast graphics, animation, branding, and visual storytelling.
• Experience leading creative projects from concept through final delivery.
• Strong understanding of television production workflows and broadcast graphics systems.

Preferred

• Experience with weather, news, sports, or live television environments.
• Knowledge of augmented reality, virtual sets, real-time graphics, and interactive presentation systems.
• Experience supporting product launches and B2B technology marketing.
• Familiarity with Brainstorm, Unreal Engine, Vizrt, Chyron, Ross, Adobe Creative Suite, Cinema 4D, Blender, or similar platforms.

Key Skills

• Creative Leadership
• Broadcast Design
• Motion Graphics & Animation
• Branding & Visual Identity
• Product Marketing
• Team Management
• Visual Storytelling
• Strategic Planning
• Project Management
• Communication & Presentation Skills
• Cross-Functional Collaboration
• Innovation & Trend Awareness

Success Metrics

• Quality and consistency of creative output across products and platforms.
• Successful delivery of product launch and marketing campaigns.
• Growth in customer engagement through improved visual storytelling.
• Effective support of sales initiatives and trade show demonstrations.
• Increased advertising and sponsorship opportunities through creative content development.
• Timely execution of creative projects while maintaining high standards of excellence.
• Positive feedback from clients, viewers, sales teams, and internal stakeholders.

ABOUT ACCUWEATHER
 
AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making. Billions of people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.

AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast’s Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.

AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.

Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers, a leading creative thinker and visionary, has been called “the most accurate man in weather” by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs. 

COMMITMENT TO DIVERSITY & INCLUSION

AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
 
AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.