Demand Generation Campaign Manager

The Demand Generation Campaign Manager owns the end-to-end execution, orchestration, and optimization of integrated campaigns focused on generating, capturing, and converting net new demand and driving pipeline and bookings with Revenue partners. You operate as the central hub for your campaigns, responsible for synthesizing strategy into a cohesive multi-channel journey. You are accountable for measuring performance against funnel targets and championing a resilient, test-and-learn approach for continuous improvement. You bring judgment and autonomy to your role, making decisions within your campaign scope while contributing to how the broader function operates.

Own the full execution lifecycle of assigned integrated campaigns, leveraging execution playbooks and standards set by the function. You manage timelines, dependencies, and quality across multiple workstreams and make tactical decisions to keep programs on track and aligned to objectives.

Serve as the central hub for your campaigns, actively managing cross-functional dependencies and timelines to ensure programs launch on time. You coordinate and integrate the efforts of channel owners (Paid Media, Web, Lifecycle, Field) and Brand partners to create a single, cohesive customer journey. You hold teams accountable to SLAs and escalate blockers proactively.

Drive the creation of clear, comprehensive campaign briefs that detail objectives, targeting, messaging, and channel mix, ensuring full strategic alignment with PMM, Content, Brand, and Revenue teams. You synthesize feedback and make recommendations to refine strategy when data or stakeholder input suggests adjustments.

Own campaign performance management against funnel targets (leads, MQLs, IOs). When programs underperform, you proactively identify new tactics, iterate on existing ones, and champion a resilient, test-and-learn mindset to ensure we hit our goals. You take ownership of outcomes and adjust course as needed.

Rigorously measure campaign performance, communicate results to key stakeholders, and derive actionable insights that inform future optimization and budget allocation decisions. You build the measurement infrastructure for your campaigns and use data to make trade-off decisions.

Act as the primary operational contact for Sales and SDR teams for your assigned campaigns. You ensure Sales teams are enabled with content and context, and you monitor adherence to internal SLAs and lead routing best practices to maximize the conversion and progression of your campaign-generated opportunities. You develop strong partnerships with Revenue leadership and provide them with the visibility and support they need to execute.

Participate in team planning and process refinement. Share learnings and best practices with peers; contribute to how the team evolves its playbooks and standards. You build expertise in a particular domain (channel, audience, motion, or campaign type) and become a go-to resource for the team on that topic.

5+ years of experience in demand generation, integrated marketing, or campaign management, preferably in a B2B environment, with a demonstrated ability to execute complex workflows adhering to strict GTM standards and SLAs. You take ownership of delivery and hold yourself and teams accountable to commitments.

A natural collaborator who excels at building relationships and influencing stakeholders across different teams to achieve shared campaign goals. You communicate with clarity and conviction, earn trust quickly, and navigate competing priorities with diplomacy.

You are comfortable working with marketing metrics to measure campaigns and possess a resilient mindset, focused on iterating quickly based on data. You see setbacks as learning opportunities and adjust tactics without losing momentum.

You exercise good judgment within your campaign scope, making decisions without requiring constant direction. You know when to escalate and when to solve problems independently. You balance speed with rigor.

You embrace a test-and-learn approach, prioritizing rapid execution, failing fast, and iterating quickly to drive continuous improvement. You stay curious about new channels, tactics, and approaches and are willing to experiment.

Excellent written and verbal communication skills, capable of presenting complex information clearly and driving alignment. You document your work, share insights proactively, and help others understand both the "what" and the "why" behind campaign decisions.

• Track record of owning multiple campaigns or programs from planning through optimization
• Comfort with marketing technology, analytics platforms, and data-driven decision-making
• Experience with cross-functional project management and stakeholder coordination
• Ability to manage ambiguity and work effectively amid competing priorities
• Organized, detail-oriented approach to execution and documentation

The base wage range for this position based in our New York City Office is targeted at $109,000.00 to $136,000.00 per year.

#Hybrid #LI-DW1