Drive B2B demand generation and lead nurturing programs across email, webinars, virtual events, content syndication, and third-party channels. Partner with sales development, marketing operations, product marketing, content, and customer marketing to generate qualified pipeline. Measure campaign performance using funnel metrics, KPIs, data analytics, and reporting, while applying test-and-learn methods to optimize results and accelerate revenue.
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
- Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
- Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
- Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Demand Generation Manager at Coupa:
Coupa is seeking a Demand Generation Manager to join the Integrated Marketing team. This role will report to theSr Manager, Demand Generation on the Integrated Marketing Team and play a crucial part in supporting Coupa’s pipeline and revenue goals.
What You'll Do:
- Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America
- Execute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs
- Utilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders
- Use a “test-measure-learn” approach to iterate and optimize programs and results
- Implement lead nurturing programs to guide prospects through the sales funnel, ensuring a smooth transition from awareness to consideration to purchase
- Partner with Product Marketing, Content, and Customer Marketing teams to ensure successful execution of demand gen programs
What You Will Bring to Coupa:
- 4+ years of B2B enterprise software experience in growth marketing or demand generation
- Experience in marketing to Procurement or Supply Chain personas is highly preferred
- Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity
- Data and metrics-focused, and experience with various MarTech solutions and AI tools:
- Salesforce.com and Marketo experiences are required
- Business Intelligence (Tableau preferred), Sales Engagement (Outreach, ZoomInfo, LinkedIn Sales Navigator preferred)
- AI Tools (Claude and Gemini Enterprise preferred)
- Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment
- Possess a growth mindset, and the agility to adapt in response to evolving opportunities
- Excellent organizational skills to juggle many tasks without losing sight of the highest priorities
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
At Coupa, we are 100% committed to creating and nurturing an environment that supports your physical, mental, and community well-being. We offer a comprehensive suite of benefits designed to help you and your family thrive:
Global Well-Being Perks (For All Employees Globally)
- Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year (typically the first Friday in March and the last Friday in September) so the entire global team can unplug, step away, and recharge together .
- Birthday Time-Off: Celebrate your day! Coupa provides a paid day off on your birthday or another day of your choice within your birthday month .
- Volunteer Time Off (VTO): Giving back is in our DNA. We offer 40 hours of paid VTO annually to support the community initiatives and volunteer programs you are passionate about .
- Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources for emotional support, work-life solutions, financial advice, legal guidance, and support for new parents .
- Business Travel Protection: Travel with peace of mind. Zurich Travel Assist provides medical, safety, pre-trip planning, and emergency support during any business travel .
- Referral Bonus Program: Share the Coupa experience! Receive generous monetary referral bonuses when you successfully refer talented friends or acquaintances who are hired into open roles .
Please note: In addition to these global well-being perks, Coupa offers highly competitive, location-specific benefits packages (which include comprehensive medical/dental insurance, retirement/pension plans, and life or accident protection) tailored to your primary work location. Your recruiter will walk you through the specific regional benefits package for this role during the interview process.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
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