Demand Generation Senior Manager, Enterprise Growth

Who We Are

At OrthoFi, we're not just another player in the orthodontic industry – we're the driving force that helps orthodontists launch more smiles while ensuring top-tier patient care. Our tech-savvy solutions are the secret sauce that empowers orthodontic practices across the United States. With a track record of supporting over 2,000 practices, and in partnership with OrthoBanc, we've unlocked access to quality, affordable orthodontic care for a whopping 3.2 million patients and counting!

Picture this: Our cutting-edge Patient Acquisition software combined with our expert Revenue Cycle Management solutions propels practices to achieve jaw-dropping 13% year-over-year growth. Plus, when it comes to patient and insurance billing, our collection results leave competitors in the dust.

Behind our mission is a dynamic team of around 300 passionate individuals. Our headquarters is based in Denver, CO, with employees spread across several states. Join us in our quest to transform the orthodontic landscape – where innovation meets dedication, and starting more smiles are just the beginning.

Our purpose is to radically improve the way patients access and pay for quality elective care. Diversity, equity, and inclusion (DEI) ensures we can fulfill our purpose by creating a better, more equitable and inclusive workplace for our community members and healthcare experience for all.

By focusing on DEI, we are working towards our mission of connecting more patients with quality orthodontic and dental care and helping make treatment accessible to over 1 million patients a year by 2025. Equity is core to our mission to serve patients, and DEI is embedded in our core values, especially “seek diversity,” and “do what’s right.”"

OrthoFi is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Roles based outside of our Denver office can sit in any of the following states: Arizona, Alabama, Missouri, Colorado, Florida, Georgia, Louisiana, North Carolina, Ohio, Tennessee, and Texas. Please only apply if you are able to live and work full-time in one of the states listed above.

The Opportunity:

This role plays a critical role in shaping and scaling OrthoFi’s enterprise growth strategy. They are responsible for building and executing integrated demand generation programs that accelerate pipeline growth, strengthen OrthoFi’s position within the OSO and DSO market, and create meaningful engagement with enterprise buying teams.

Reporting to the VP of Marketing, this person will serve as the marketing lead for enterprise growth, helping define and scale OrthoFi’s approach to enterprise audiences through account-based marketing, strategic campaigns, audience insights, and close partnership with Sales. They will work closely with Marketing, Sales, Customer Success, Product, and Executive Leadership to create repeatable growth strategies that drive measurable business outcomes. This role will own:

What You Will Do:

Enterprise Pipeline Ownership

• Own marketing-sourced and marketing-influenced pipeline targets across OSO and DSO segments
• Develop and execute quarterly pipeline generation plans aligned to enterprise revenue goals and sales priorities
• Partner with Sales leadership to define account coverage strategies, target account lists, pipeline objectives, and opportunity creation goals
• Monitor pipeline performance across the full funnel
• Identify pipeline gaps, performance trends, and growth opportunities, proactively recommending and implementing strategies to improve results
• Drive accountability for enterprise marketing performance through regular pipeline reviews and executive reporting
• Collaborate with Sales Ops to ensure accurate attribution, reporting, lead management, and visibility into OSO and DSO marketing impact
• Continuously optimize programs and investments to improve pipeline efficiency, account penetration, and return on marketing investment
• Serve as the primary marketing owner for achieving enterprise pipeline goals and supporting annual OSO and DSO revenue targets

Enterprise Strategy and Audience Development

• Build and evolve OrthoFi’s enterprise growth strategy across OSO and DSO audiences
• Develop and refine enterprise segmentation, account prioritization, and audience strategies aligned with pipeline goals and company priorities
• Develop a deep understanding of enterprise customers, market trends, buying committees, and the competitive landscape
• Partner across teams to translate customer insights and market intelligence into scalable marketing programs and growth opportunities
• Identify new opportunities to improve enterprise engagement, increase market penetration, and accelerate pipeline creation

Account-Based Marketing and Demand Generation

• Develop and execute account-based marketing programs that engage target accounts and support revenue growth
• Build integrated campaigns across email, webinars, executive programs, events, paid media, nurture campaigns, and lifecycle programs
• Execute enterprise webinar promotion and activation, including audience strategy, registration campaigns, email communications, sales enablement, follow-up, and performance reporting
• Partner closely with Demand Generation, Content and Brand, Events, and Customer Marketing teams to activate enterprise campaigns across channels
• Develop multi-touch account journeys that align messaging and experiences across the buying process
• Support enterprise event promotion and activation strategies including executive events, customer experiences, partner programs, and hosted events
• Continuously evaluate and optimize campaign performance to improve engagement and conversion

Enterprise Campaign Execution

• Own enterprise campaign strategy and execution from planning through activation and reporting
• Develop and manage campaign calendars aligned with sales priorities, business initiatives, and enterprise growth goals
• Ensure enterprise programs create measurable business outcomes and support pipeline generation objectives
• Manage campaign setup, workflows, audience targeting, QA, and execution
• Continuously evaluate and optimize campaign performance

Sales Partnership and Enablement

• Serve as the primary marketing partner to Sales for enterprise growth initiatives
• Partner closely with Sales leadership to identify target accounts, align account strategies, and prioritize opportunities
• Develop campaign enablement materials, account insights, talking points, messaging support, and sales playbooks
• Lead proactive communication with Sales to ensure strong coordination before, during, and after campaign and event launches
• Build repeatable processes and scalable frameworks that strengthen alignment between Marketing and Sales

Enterprise Website Experience and Conversion Strategy

• Own enterprise website strategy and customer journey recommendations
• Identify opportunities to improve enterprise experiences, content pathways, landing pages, and conversion performance
• Partner with Content, Creative, and technical resources to ensure website experiences support enterprise goals and business priorities
• Continuously improve engagement and conversion across enterprise digital experiences

Reporting, Analytics and Performance

• Define and report on success across enterprise programs using account engagement, pipeline influence, opportunity creation, conversion rates, and overall revenue impact
• Monitor account performance and campaign effectiveness to identify optimization opportunities
• Present performance insights, recommendations, and growth opportunities to leadership
• Continuously improve reporting visibility, campaign measurement, and enterprise performance processes

What You Will Bring:

• 7+ years of B2B demand generation, growth marketing, or integrated marketing experience, with at least 3 years focused on enterprise or account-based marketing.
• Proven success building and executing integrated demand generation programs that generate measurable pipeline and revenue growth.
• Experience marketing to complex B2B buying committees within mid-market and enterprise organizations.
• Strong understanding of account-based marketing strategies, account selection, buying group engagement, and multi-touch campaign execution.
• Experience partnering closely with enterprise Sales organizations to develop account strategies, drive opportunity creation, and improve conversion throughout the sales funnel.
• Demonstrated ability to own pipeline goals, analyze funnel performance, identify optimization opportunities, and communicate business impact through executive-level reporting.
• Experience leading integrated campaigns across email, webinars, events, paid media, nurture programs, digital channels, and executive marketing initiatives.
• Strong analytical skills with experience using marketing and CRM platforms to measure performance, optimize campaigns, and improve attribution.
• Experience working cross-functionally with Sales, Product, Customer Success, Revenue Operations, and Executive Leadership in a fast-paced SaaS environment.
• Experience with marketing automation and CRM platforms such as HubSpot and Salesforce; experience with ABM platforms, intent data, and sales intelligence tools is strongly preferred.
• Demonstrated ability to manage multiple strategic initiatives simultaneously while maintaining exceptional attention to detail and execution quality.
• Healthcare, dental, orthodontic, or healthcare technology experience is preferred but not required.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

What’s in it for you

• Full medical, dental, and vision benefits 
• Flexible PTO
• Employer HSA contribution 
• 9 Company Paid holidays
• 401(k) match, 3% after 90 days of employment
• Supportive culture with one-of-a-kind growth opportunities
• Hybrid in-office and work at home (2 days in-office Tuesdays and Thursdays)
• Paid Parental Leave as well as a two-week "ease-back" program that enables parents to return part-time at full pay
• Company and team outings       
• Peer-to-peer recognition program
• Vendor discounts

Compensation: $115,000 - $130,000 base compensation range

**Please note that the compensation information that precedes is a good faith estimate for Colorado-based hires only and is provided with the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules.**

Work Authorization: You must be authorized to work in the United States.  The Company is unable to provide sponsorship for workers.