Digital Business Analyst

Position Description 

Position Title: Digital Business Analyst  

Status: Full time 

Location: Zumiez Home Office – Lynnwood, WA 
Dept Number: 6000 

Dept Name: Digital/Web/Ecommerce

Salary: $77,969 - $96,000 annually

Benefits: Medical, dental, vision, 401k, product discount, bonus eligible, equity eligible 

The talented, hard-charging digital team at Zumiez is looking for some expert help.  We’re continuously evolving the Zumiez Digital Experience to become a world-class multi-channel sales and marketing tool for our brands, our customers, and our store staff. We’re looking for an experienced and capable Digital Business Analyst to lead and grow our business intelligence and analytical practices.    

We have an exciting growth plan and a long list of engaging projects set for 2025 and beyond.  We’re looking for a seasoned data professional that will partner with business leaders across the organization to surface key metrics and unlock vital insights that drive data-informed decisions and guide business strategy. They will be leveraging database technologies, mathematical savvy, and analytical tools to turn data into answers and insights in the ecommerce and omni-channel space. Have a proven track record analyzing data and creating actionable plans to drive sales or reduce costs and doesn’t mind rolling up their sleeves to get the job done.  We have teams to build & lead; production to drive SEO & sales, key metrics to forecast, tests to plan and execute, results to interpret; trends to identify; and results to share with the broader Zumiez team.  If you have the drive and experience to become part of the Zumiez team, we want to hear from you.   

You will be expected to work well in a fast-paced, rapidly changing environment. You must be self-motivated, flexible, and capable of handling both tactical and strategic assignments. You must be very organized; detail-oriented; tenacious yet tactful; a strong problem solver; and able to work well under pressure. Most of all, you must be passionate about growth, sales and marketing, multi-channel retailing, trend spotting and customer satisfaction. 

Principal Accountabilities 

• Create and execute business roadmap to build a “best in class” analytical decision-making practice and champion a “Culture of Testing” within the digital team.
• Work with analysts across organization to grow and foster teams that understand, execute and champion our key strategies.
• Partner with other digital managers to understand the analytical needs of all business units and create plans and reports to support.
• Ensure meeting the needs of the digital business teams by providing timely, relevant and actionable data and reporting.
• Help inform and implement CRM, CDW and Customer Data strategies
• Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team.
• Collaborate with external partners such as agencies to assist with data collection and reporting.
• Lead driving core insights from data to suggest, create and execute multivariate or a/b tests that drive fundamental improvements to the site experience.
• Work with the digital technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements.
• Ensure best practices in metrics, reporting and decision-making are being exposed to the core digital decision makers.

Desired Experience 

• S. in Business, Mathematics, Economics, Statistics, Computer Science, Analytics or another quantitative discipline – advanced degree preferred. 
• 3+ years of working with Google Analytics or comparable ecommerce analytics tools.
• 3+ years of experience in one or more roles in an online ecommerce environment, including working with design/marketing/merchant teams.
• 2 years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research. 
• 5 years of experience in using the Microsoft Office suite with very strong Excel skills. 
• 3+ years of experience using SQL and data visualization tools.Power BI preferred.
• Some expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and experience measuring success of SEM/PPC and SEO campaigns / efforts. 
• Effective verbal and written communication skills. 
• Ability to effectively present to senior leadership and influence decision making. 

Team Skills 

• Works effectively both independently and as a member of a cross functional team
• Uses sound judgment to identify issues and escalates when appropriate
• Contributes to improvements in processes (technical or business) 
• Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role
• Resolves disagreements and conflicts constructively, knows when to involve others 
• Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback for those in immediate area of focus
• Excellent communication skills and ability to interact with all levels of end users and technical resources
• Demonstrated ability to apply project management skills, business process redesign principles, tools and techniques
• Demonstrated ability to thrive in a fast-paced, multi-tasking, team-oriented environment
• Consistent positive attitude

Required Technical/Functional Skills 

• Using strong analytical skills provides insights as well as recommendations for changes and convinces key decision makers of business benefits of the proposed solutions
• Identifies and drives requirements trade-offs by proposing solutions to leadership
• Handles multiple tasks, switches priorities and focuses as needed
• Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website and mobile app
• Collaborates on creation of project plan and tasks for the team
• Experience working with standard web analytics tools such as Google Analytics
• Experience working with data visualization tools e.g. Power BI, Tableau, DOMO
• Experience applying SQL skills to access and analyze customer data in a customer data warehouse 
• Proficient in working with large-scale, complex datasets from multiple sources
• Experience in developing and applying analytical best practices.
• Sound knowledge of retail math (e.g. gross margin, open to buy, mark up calculations, turnover)
• Expert or advanced knowledge of Microsoft Office, especially Excel.
• Demonstrated proficiency in MS Power Point.

Reports To 

Group Manager OmniOps

Direct Reports 

N/A Currently

Travel Required 

Minimal (5-7 days per year) 

Key Partners 

• com leadership & management team
• Key internal partners in Finance, Merchandising, Marketing, IT, and Retail
• Key external IT partners and service providers
• Senior executive leadership

To Apply: 

Apply through Zumiez Hiring Portal