Digital Campaign Manager

Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

The Digital Campaign Manager is responsible for the full lifecycle of our digital advertising
efforts. You will be expected to architect and manage campaigns that move prospects
seamlessly from brand awareness (Top of Funnel) to consideration (Middle) and finally to
conversion/ROI (Bottom).
The ideal candidate does not just read reports; they interpret them. You must be able to look at
a data set, identify the why behind the performance, and provide clear, decisive
recommendations on how to reallocate the budget to ensure every dollar spent is working
toward maximum ROI.

Key Responsibilities
● Full-Funnel Architecture: Develop and manage digital campaigns where Top-of-Funnel
(TOFU) awareness feeds Middle-of-Funnel (MOFU) engagement, leading to Bottom-of-
Funnel (BOFU) conversions. Collaborate with Product Marketing and other functions to
build out relevant customer journeys and make recommendations on the content needed
to fuel them.
● ROI Optimization: Monitor campaign performance across all channels. You are
responsible for identifying underperforming segments and pivoting strategy in real-time
to protect and grow our ROI.
● The Insight-First Reporting: Periodically, you will translate campaign metrics into
executive-level narratives. You won't just report that CTR is up; you will explain why it’s
up and provide a roadmap for doubling down on that success or fixing a leakage in the
funnel.
● Sophisticated Attribution: Understand and optimize for the hybrid multi-touch journey.
You will analyze how different channels interact and influence the final conversion.
● Hypothesis Testing: Design and lead A/B testing frameworks for ad creative, landing
page experiences, and audience segments to systematically improve funnel efficiency.

● Strategic Thinking: Proven ability to map digital tactics to specific stages of the buyer’s
journey.
● Advanced Analytics: Expertise in Google Analytics 4 (GA4) and platform-native tools
(Meta, Google, LinkedIn) to extract actionable insights.
● The "So What?" Factor: Ability to look at a spreadsheet and answer the question "So
what does this mean for our bottom line?" with a concrete action plan.
● Financial Literacy: Strong grasp of CAC (Customer Acquisition Cost), LTV (Lifetime
Value), ROAS (Return on Ad Spend), and MER (Marketing Efficiency Ratio).
● Technical Proficiency: Experience with pixels, tagging, and tracking to ensure data
integrity across the entire funnel.

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that  may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

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