Digital Marketing Assistant (social media and CRM)

This is a remote position.

Key Responsibilities:

• Graphic Design:
  

  • Create visually appealing graphics for social media platforms, websites, email campaigns, and other digital marketing channels.
    
  • Design and develop marketing materials such as banners, infographics, social media posts, and advertisements.
    
  • Ensure all designs are aligned with the brand’s guidelines and visual identity.
    

• Social Media Marketing:
  

  • Manage and maintain social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.), including content creation, posting schedules, and audience engagement.
    
  • Develop and execute social media campaigns to increase brand awareness, engagement, and lead generation.
    
  • Monitor social media trends and audience insights to refine strategies and improve results.
    
  • Track, analyze, and report on social media metrics and key performance indicators (KPIs).
    

• Digital Campaigns:
  

  • Collaborate with the marketing team to develop and execute digital marketing campaigns across various platforms.
    
  • Utilize email marketing, search engine optimization (SEO), and paid social advertising to support digital initiatives.
    

• Content Strategy and Development:
  

  • Contribute to the creation of engaging content for blogs, website, email newsletters, and other marketing materials.
    
  • Assist in the development of a content calendar for digital campaigns and social media posts.
    

• Analytics and Reporting:
  

  • Monitor the effectiveness of digital campaigns and social media activities using analytics tools.
    
  • Provide regular reports on campaign performance and suggest optimizations based on results.