Execute and support digital marketing initiatives including HubSpot landing page creation and SEO, campaign coordination for Google/YouTube/Meta ads, content and social media support, liaising with agencies and central teams, and producing marketing assets and performance reporting to drive brand awareness and lead generation.
Job Purpose
We are looking for a proactive and detail-oriented Digital Marketing Coordinator to join our growing marketing team in Canada. This is an exciting opportunity for a marketing professional with 2-3 years of digital marketing experience who enjoys working across websites, campaigns, content, and digital channels.
You will play an important role in executing digital marketing initiatives that drive brand awareness, lead generation, and customer engagement. Working closely with senior stakeholders, marketing teams, the central digital marketing team, and external agencies, you'll help deliver impactful campaigns while ensuring our digital presence is engaging, accurate, and optimized.
Main Duties and Responsibilities
Website & Landing Page Management
- Create, update, and optimise landing pages using HubSpot.
- Support SEO best practices through page optimisation and content updates.
Campaign Support
- Assist in the planning and execution of digital marketing campaigns across paid and owned channels.
- Collaborate with the central digital marketing team and external agencies to support Google Ads, YouTube Ads and Meta advertising campaigns.
- Coordinate campaign assets, timelines, and deliverables to ensure campaigns launch on schedule.
Content & Creative
- Support the creation and publishing of marketing content across digital channels.
- Coordinate with designers and content creators to develop creative assets for paid media campaigns, email marketing, websites, and social media.
- Ensure all marketing materials are consistent with brand standards.
Social media management
- Support social media strategy and creative development for social media and paid ads
- Support the marketing team on improving local search visibility for Google business profile, through regular posts relevant to students, adding keywords, and responding to reviews.
- Doing competitor research to ensure we remain competitive at all times.
Collaboration
- Work closely with a broad range of stakeholders to execute local marketing initiatives.
- Liaise with the central digital marketing team to implement best practices and campaigns.
- Coordinate with external digital marketing agencies to ensure campaign execution and performance tracking.
- Collaborate closely with the central and global marketing team to align on messaging, brand standards, and best practices
Person Specifications
Legal status
- Eligibility to work in Canada
- Clear background or criminal record check
Experience and knowledge
- 2-3 years' experience in a digital marketing or marketing coordinator role
- Experience working with external marketing agencies. (Desirable)
Skills and Abilities
- Experience using HubSpot (or a similar marketing automation/CMS platform).
- Experience creating landing pages and reviewing website content with SEO inputs
- Understanding of Google Ads and Meta advertising platforms.
- Strong written and verbal communication skills.
- Excellent organizational and project management skills.
- Strong attention to detail
- Experience using Canva and/or Adobe Creative Suite.
- Familiarity with marketing reporting tools and dashboards. Comfortable analyzing data and making data-driven recommendations for optimization
- Experience with Google Analytics 4 (GA4). (Desirable)
- Understanding of SEO principles. (Desirable)
Personal qualities
- You are organised, curious, and eager to learn.
- You enjoy working across multiple digital marketing disciplines and are comfortable managing several projects at once.
- You're collaborative, analytical, and have a passion for delivering great digital experiences.
Disclaimer
This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.
As part of our recruitment process, we use AI-enabled technology to assist with tasks such as application screening and process administration. These tools are designed to support fairness and consistency, and human reviewers make all final decisions.
Oxford International is committed to safeguarding and promoting the welfare of children. Recruitment checks, including checks with past employees, are undertaken in accordance with our Recruitment and Selection policy.
Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status
If you require accommodations at any point during the application or hiring process, please contact [email protected]
We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.
We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.
About
Oxford International Education Group is a renowned institution dedicated to providing exceptional educational experiences to international students. With a global presence and a commitment to academic excellence, we strive to empower students to achieve their full potential and thrive in a dynamic, interconnected world. We are proud of our culture and have recently been officially certified as a Great Place to Work ©!
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