Digital Marketing Manager - Paid Media

Job Title

Job Description

About The Position | Major goals and objectives and location requirements

The Digital Marketing Manager - Paid Media will play a pivotal role in driving our digital advertising efforts across various platforms and channels for the Store Marketing team, including Meta, Google, Microsoft, Affiliate, Amazon, and LiveIntent. The ideal candidate will possess a deep understanding of these platforms and a strategic mindset, allowing them to deliver flawless campaign execution, actionable reporting, and the thought leadership necessary to maximize our marketing impact. In addition, the Marketing Manager will collaborate on media planning, and be responsible for campaign set-up and execution for internal teams.

Remote or Hybrid 3x a week 

In-office Expectations: This position offers remote work flexibility; however, if you reside within a commutable distance to one of our main offices in New York, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week.

About The Positions Contributions:

Campaign Operations & Execution

• Set up, test and monitor on a daily basis various paid media campaigns staying within budgets and outlined parameters. 
• Create and manage A/B and multi-variant test campaigns across platforms according to testing schedules. Provide input and direction on upcoming testing schedules.
• Coordinate with internal creative teams and senior marketing staff to ensure assets meet platform specifications and deadlines. Edit creative templates for ad execution and export when necessary.
• Contribute to media planning, where applicable.

Campaign Monitoring, Optimization & Reporting

• Pull and aggregate performance data from various platforms to support weekly and monthly reporting.
• Optimize campaigns weekly or as needed to ensure delivery is on pace and within budget parameters.
• Contribute to monthly performance decks to be shared with internal stakeholders.
• Identify and flag any data discrepancies or delivery issues in real-time.
• Maintain organized records of historical campaign performance and testing outcomes.

Overall Paid Media Support

• Other duties as assigned, which may include: research of competitor activities around marketing and execution as it relates to similar goals. Provide implementation and process suggestions where appropriate across the organization.

The Role’s Minimum Qualifications and Job Requirements:

Education:

• BA or BS degree in Marketing, Communications, Business, or a related field (or equivalent professional training).

Experience:

• 3+ years of experience in digital marketing, with a heavy focus on paid media execution or ad operations (agency or in-house)

• Expert working knowledge of at least one major advertising ecosystem (e.g., Meta Ads or Google Ads). 

• Track record of managing or supporting significant monthly media spends ($100,000+), while maintaining strict efficiency targets (ROAS/CPA).

• Experience with subscription business marketing or e-commerce is a plus.

Specific Knowledge, Skills, and Abilities:

• Platform Proficiency: Familiarity with the back-end of major ad platforms (e.g., Meta Ads Manager, Google Ads, or various DSPs). Mastery of at least one platform preferred.

• Technical Aptitude: A strong understanding of tracking pixels, URL parameters (UTMs), and the general "plumbing" of digital marketing.

• Data Analysis: Proficiency in Excel or Google Sheets to organize data, identify performance trends, and translate metrics into actionable insights.

• Operational Excellence: Strong attention to detail and comfort pacing large budgets with minimal oversight. 

• Adaptability: Ability to thrive in a high-volume environment where priorities can shift based on performance data.

• Creative Partnership: Comfortable collaborating with creative teams to optimize ad assets based on real-time performance data.

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.