The Digital Marketing Manager will drive mobile app user acquisition through strategic campaign execution and performance analysis while managing agency relationships and budgets.
We’re seeking a results-driveng Paid Media Director to lead and scale our performance marketing strategy, with a strong focus on mobile app user acquisition. You’ll own end-to-end campaign execution, manage key agency relationships, and drive high-quality installs and sustainable growth across leading digital platforms.
This is a hands-on role ideal for someone who thrives at the intersection of data, strategy, and creative performance.
Key Responsibilities:
- Own and evolve the paid media strategy to drive mobile app growth, optimizing for CPA and ROAS.
- Plan, launch, and optimize user acquisition campaigns across key platforms—including Google, Meta, Apple Search Ads, TikTok, and other emerging networks—leveraging platform-specific best practices and tools.
- Manage day-to-day communication with external agencies and vendors, ensuring strategic alignment and performance accountability.
- Own the digital media budget and be accountable for all performance marketing KPIs.
- Collaborate closely with the Creative team to develop and test high-performing ad creatives. Translate data insights into actionable creative briefs and lead ongoing iteration based on test results.
- Lead a rigorous experimentation roadmap using A/B testing frameworks and real-time data analysis to improve performance across audiences, creatives, bidding, and placements.
- Utilize Mobile Measurement Partners (MMPs) for attribution and cross-channel performance tracking.
- Apply expert knowledge of SKAdNetwork (SKAN) to structure iOS campaigns, configure conversion values, and recover post-install signals.
- Monitor industry trends in generative AI, conversational marketing, and recommendation engines to identify and evaluate emerging tools that can enhance campaign performance.
Qualifications:
- Deep understanding of U.S. consumer behavior, mobile industry, and performance marketing best practices.
- 8+ years of experience in performance or growth marketing, running large-scale acquisition campaigns in consumer-focused industries.
- Proven success managing and optimizing $1M+ annual performance marketing budgets.
- Strong analytical skills, with deep expertise in mobile attribution and marketing analytics.
- Proficiency with key tools and platforms, including MMPs, Google Ads, Meta Ads Manager, Apple Search Ads, and emerging ad networks.
- Excellent communication skills, a humble attitude, and a genuine passion for collaborating with others.
- A self-starter mindset with a strong bias for action, a hands-on approach to experimentation, a collaborative spirit, and a passion for driving impact.
About us: IDT is a Communications and Money Transfer company founded in 1990 and headquartered in Newark, New Jersey. IDT is an industry leader in prepaid communication, money transfer, and payment services and one of the world's largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20+ countries, and have over $1.5 billion in revenues. Our flagship brand, Boss Revolution, includes Money Transfer, International Calling, and Mobile Top-Up services and supports IDT's mission of enabling people to keep in touch and share resources with family and friends worldwide. Join us!
Top Skills
Apple Search Ads
Google Ads
Meta Ads Manager
Mobile Measurement Partners
Tiktok
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