The Digital Marketing Specialist leads paid advertising campaigns, optimizing strategies for lead generation and reporting campaign performance to stakeholders.
This is a remote position.
About DinePalaceAt DinePalace, we empower restaurants and local businesses across North America with cutting-edge online ordering software and comprehensive digital marketing solutions. Join our dynamic team and play a pivotal role in driving growth for our clients through innovative advertising strategies.
We're on the hunt for a highly skilled and independent Digital Marketing Specialist - Paid Media to lead end-to-end paid advertising campaigns. You'll own the full digital marketing process—from strategy and execution to optimization and reporting—ensuring high-quality lead generation and exceptional ROAS. If you're a proactive professional with excellent communication skills, a polished and presentable demeanor, and a proven ability to manage campaigns autonomously, this is your opportunity to thrive in a fast-paced environment.
- Independently plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook & Instagram), and other platforms to drive targeted leads and conversions.
- Perform in-depth keyword research, precise audience segmentation, and competitive analysis to inform data-driven strategies.
- Craft compelling ad copy and collaborate with designers to produce high-impact creatives that resonate with audiences.
- Monitor campaign performance using tools like Google Analytics, Meta Ads Manager, and SEMrush, making real-time adjustments to bids, budgets, and targeting for optimal results.
- Deliver insightful weekly and monthly reports, presenting key metrics (e.g., cost per lead, ROAS) and actionable recommendations to stakeholders.
- Stay ahead of digital advertising trends, platform algorithm changes, and best practices to continuously enhance campaign effectiveness.
- Manage the complete digital marketing funnel, from awareness to conversion, ensuring seamless integration with SEO, content, and CRM strategies.
Requirements
Benefits
- Performance-based bonuses tied to campaign success and lead quality.
- Opportunities to collaborate with international clients and contribute to real business growth.
- Rapid career advancement in our expanding digital marketing team, with access to ongoing training and professional development.
Similar Jobs
Big Data • Information Technology • Software • Analytics • Energy
The Commercial Title Examiner conducts title searches, resolves defects, and ensures property titles are clear for energy projects, acting as a subject matter expert.
Top Skills:
Integrity Title PlantRamquest
Cloud • Fintech • Software • Business Intelligence • Consulting • Financial Services
The Valuations Manager will lead complex valuation projects, focusing on financial institutions while performing financial analyses, client presentations, and managing project timelines. Responsibilities include business development and collaboration with team members.
Top Skills:
AclIdeaExcelPower BIPowerPointTableauWorkday
Artificial Intelligence • Cloud • Information Technology • Security • Software • Cybersecurity • Data Privacy
The Lead Regional Partner Manager will develop strategies, drive AI security growth, enable partner ecosystems, and recruit security-focused partners while leading the AI-native solution, EVO by Snyk, in the NY metro area.
Top Skills:
Ai SecurityAppsec MarketDevsecops SolutionsSecurity Tools
What you need to know about the Seattle Tech Scene
Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Amazon, Microsoft, Meta, Google
- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
