Digital Marketing Specialist (US - Remote)

Kindred Bravely is looking for a data-driven and innovative Digital Marketing Specialist to support and execute marketing strategies aimed at increasing customer acquisition through paid media efforts, while making mom’s lives easier through our offering of functional and comfortable apparel. 

About Us: 

Kindred Bravely exists to make early motherhood feel a little less overwhelming and a lot more supported. Trusted by millions of moms since 2015, Kindred Bravely thoughtfully designs award-winning maternity, postpartum, breastfeeding, and baby essentials that offer unparalleled comfort and intuitive function, allowing moms to feel supported, empowered, and more like themselves.

The Opportunity: 

Kindred Bravely is looking for a data-driven, analytical, and results-oriented Digital Marketing Specialist to support our paid media efforts. The ideal candidate will have a deep understanding of performance marketing strategies, hands-on experience with Google Ads, Meta Ads, TikTok Ads, cTV and other paid channels, a creative testing acumen, and a strong ability to analyze data to optimize campaign performance.

Reporting to the Digital Marketing Manager, you will play a critical role in scaling digital advertising efforts, ensuring efficient customer acquisition, and driving revenue growth through paid social, search, display, cTV, and emerging digital channels.

 We are looking for someone who… 

• Is exceptional at whatever they do. You proactively seek to solve puzzles, find solutions, and uncover new opportunities. This is the most important factor in your success. You must be a self-starter who is always seeking to improve.
• Is innovative. You adapt your strategies by analyzing data and optimizing campaigns for maximum impact.
• Is a creative problem solver. You enjoy testing new creative and campaigns to improve ad performance.
• Is intellectually curious. You love to learn and grow both personally and professionally.
• Is a finisher. You must love the details of your work, and work dutifully to ensure tasks are complete, accurate, and on deadline. 
• Is collaborative. You love to understand the full customer journey and work cross-functionally to ensure the best customer experience at every touchpoint.
• Is hands-on. You roll up your sleeves to dig into data, build reports, set up campaigns, and test creative in the pursuit of improving her brand experience.   

Responsibilities Include (but are not limited to):

• Develop, implement, and optimize paid media campaigns across platforms such as Meta, Google Ads, Pinterest, and TikTok.
• Oversee data feed management, ensuring accurate and optimized product listings for Google Shopping and other platforms.
• Analyze performance data to identify trends, insights, and opportunities to improve ROAS and CAC efficiency.
• Collaborate with the Creative team to develop high-performing ad assets tailored to target audiences.
• Continuously test and iterate on ad creatives: including copy, visuals, formats, and hooks, to identify high-performing combinations that resonate with target audiences.
• Use insights to refine creative direction and ensure alignment with brand goals and customer behavior.
• Pair creative testing with structured experimentation across audience segmentation and bidding strategies to optimize performance, improve efficiency across funnel stages, and scale effective campaigns.
• Stay ahead of industry trends, algorithm changes, and emerging platforms to ensure Kindred Bravely remains competitive in digital advertising.
• Report on key performance metrics, providing actionable insights and strategic recommendations.
• Work closely with cross-functional teams, including site experience, brand, and retention, to align paid media efforts with broader marketing initiatives.

Experience: 

• Bachelor’s degree in a related field (e.g. Marketing, Communications, Business).
• 2+ years of experience managing paid advertising campaigns, preferably in eCommerce.
• Hands-on experience in managing campaigns within Meta Business Suite, Google Ads Manager, and other digital advertising platforms. 
• Direct experience executing and optimizing Google Search and Google Shopping campaigns, including hands-on data feed management and optimization.
• Knowledge of performance marketing metrics, attribution models, and A/B testing.
• Ability to interpret data and translate insights into actionable strategies.
• Familiarity with Shopify, GA4, or other eCommerce marketing tools is a plus.

Why Join Kindred Bravely?

• Be part of a mission-driven company that is making a meaningful difference in the lives of moms.
• Competitive salary and benefits package.
• Fully remote team with collaborative work environment. 

Benefits: 

• Employer-sponsored Medical, Dental, Vision as well as voluntary benefits including life Insurance, Critical Illness Insurance, and Healthcare and Dependent Care FSAs. 
• 4% Retirement matching after 6 months of employment.
• Paid parental leave program after 1 year.
• Monthly "Random Act of Generosity".
• 40% off product discounts on the Kindred Bravely website and 15% off for friends and family!

Schedule: Full Time 

Education: Bachelor’s degree in a related field (e.g., Marketing, Communications).

Location: US - Remote

Salary: $60-65k annually, depending on experience.