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Lead the Account Based Marketing strategy to engage high-value accounts, focusing on developing playbooks, measurement frameworks, and cross-functional collaboration.
At Eve, we’re redefining what’s possible in legal technology. Our mission is to empower plaintiff law firms with AI-driven solutions that elevate how they operate, serve clients, and grow.
We believe the future of law will be built by “AI-Native Law Firms” — firms that are managed, scaled, and optimized by intelligent systems rather than manual processes and endless administrative work. Eve’s technology augments the capabilities of attorneys across every stage of a case — from intake and document review to strategy and settlement — so they can focus on what truly matters: achieving the best outcomes for their clients.
Our vision is simple yet transformative: enable every firm to operate at its highest potential through the power of AI.
As the Director of Account Based Marketing, you will be instrumental in defining and executing our strategic vision for engaging high-value accounts within our Strategic and Enterprise segments. You will own the development and orchestration of repeatable 1:1 and 1:few ABM playbooks, driving significant impact across net-new pipeline, deal acceleration, and expansion. This role demands a cross-functional leader who can inspire collaboration with Sales, RevOps, Content, and Field Marketing, leveraging data and innovation to establish Eve as the industry standard for ABM excellence. If you are a visionary leader passionate about delivering hyper-personalized experiences and achieving ambitious revenue goals, join us and shape the future of our growth.
What You'll Accomplish
- Define and implement the overall ABM strategy, including account tiering, investment models, and KPIs, ensuring alignment with sales and revenue operations to achieve FY27 targets.
- Lead the development and execution of repeatable 1:1 and 1:few ABM playbooks for net-new, deal acceleration, and upsell/expansion, customizing tactics across various channels.
- Drive cross-functional orchestration with Content, Field Marketing, Experiences, Demand Generation, and Revenue to ensure seamless campaign execution and alignment on buying-group engagement.
- Establish and maintain robust measurement and attribution frameworks, including closed-loop dashboards and standardized reporting, for coverage, engagement, pipeline, velocity, win rate, and expansion.
- Develop scalable processes, templates, and enablement resources, driving continuous test-and-learn initiatives to optimize program quality and accelerate time-to-launch.
What We're Looking For
- 8–12 years in B2B ABM/Demand Gen with proven results in Enterprise/Strategic segments; track record building 1:1 and 1:few programs.
- Excellent cross-functional orchestration skills with Sales, RevOps, Content, Field; executive presence and stakeholder management.
- Skilled at pipeline modeling, forecasting, attribution design; comfort with BI dashboards and data SLAs.
- Experience with personalization, value hypothesis development, vertical/use-case storytelling, and high-touch executive experiences.
- Familiarity with ABM/intent and activation stacks (e.g., intent data, ads, web personalization, gifting, events), MAP/CRM, and analytics platforms.
- Exceptional brief writing, narrative development, and enablement skills.
- Use AI on a daily basis in your professional/personal life.
Benefits:
💰 Competitive Salary & Equity
💹 401(k) Program with Employer Matching
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚗 Commuter Benefits
🧑💻 Autonomous Work Environment
🖥️ Office Setup Reimbursement
🏝 Flexible Time Off (FTO) + Holidays
🚀 Quarterly Team Gatherings
🥪 In office Perks
Top Skills
Abm
AI
Business Intelligence (Bi) Dashboards
Customer Relationship Management (Crm)
Demand Generation
Marketing Automation Platforms (Map)
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