Director, B2B Product Marketing & Sales Enablement

OUR MISSION

We exist to create a more connected, compassionate, and confident experience for people with cancer and those who care for them. We make it easier to get answers, access high-quality care quickly, and feel supported throughout treatment and beyond.

Today, Thyme Care is a market-leading value-based oncology care enabler, partnering with national and regional health plans, providers, and employers to deliver better outcomes and lower costs for thousands of people across the country. Our model combines high-touch human support with powerful technology and AI to bring together everyone involved in a person’s cancer journey: caregivers, oncologists, health plans, and employers.

As a tech-native organization, we believe technology should strengthen the human connection at the center of care. Through data science, automation, and AI, we simplify complexity, improve collaboration, and help care teams focus on what matters most: supporting people through cancer.

Looking ahead, our vision is bold: to become a household name in cancer care, where every person diagnosed asks for Thyme Care by name. If you’re inspired to make cancer care more human and to help reimagine what’s possible, we’d love to meet you. Together, we can build a future where every person with cancer feels truly cared for, in every moment that matters.

ROLE OVERVIEW:

Thyme Care’s growth depends on how well we understand and design for the people who decide whether to partner with us. We are seeking a Director of B2B Product Marketing & Sales Enablement, a strategic thinker, skilled storyteller, and experienced cross-functional operator who can translate deep market insight into compelling narratives and commercial activation.

Thyme Care sells into a diverse and complex ecosystem. Our buyers and influencers span multiple payer audiences (regional and national health plans, employer purchasers and benefits leaders, care management leaders, medical directors, network strategy teams) and multiple provider audiences (oncology practices, community oncology networks, and oncology service lines within large health systems). Each of these segments has distinct priorities, incentives, and decision-making criteria. This role requires the ability to deeply understand—and speak fluently to—these varied environments.

Reporting to the VP of Marketing & Communications, this leader will oversee Product Marketing, Audience Insights, Content Marketing, Sales Enablement, and Field & Event Marketing for the B2B business. They will ensure that market understanding, narrative strategy, content, and field activation work in concert to build credibility, strengthen relationships, and accelerate deals.

This is a player-coach role: someone who can set direction, roll up their sleeves, and operate as a core strategic partner to Product, Clinical, and Commercial leadership.

WHAT YOU’LL DO:

• Lead the synthesis of insights across payer and provider audiences—including national and regional health plans, employer purchasers, community oncology practices, oncology networks, and health system leaders.
• Build a repeatable, insight-driven research engine (interviews, journey mapping, personas, competitive intelligence) that establishes a proactive, evidence-based marketing strategy.
• Map distinct buyer and influencer journeys across clinical, operational, financial, and executive decision-makers.
• Translate market, clinical, and competitive insights into positioning, messaging, and commercial strategy.
• Build and operationalize Thyme Care’s “voice of the customer” capability to ensure Product, Clinical, and Commercial teams share a unified understanding of market needs.
• Foster a pilot-oriented, test-and-learn mindset to validate hypotheses quickly and drive continuous improvement in messaging and strategy.

• Develop differentiated value propositions and messaging frameworks tailored to each payer and provider segment.
• Translate complex clinical, operational, and technical capabilities into compelling, market-ready stories for diverse decision-makers.
• Partner with Product leadership to inform roadmap prioritization, shape launch narratives, and commercialize new capabilities effectively.
• Maintain a living competitive intelligence engine to guide positioning and enable the commercial team to navigate a shifting oncology landscape.

• Create high-impact sales tools, executive briefings, and modular messaging tailored to specific payer and provider audiences.
• Own persona-specific talk tracks, objection handling, ROI frameworks, and competitive positioning tools.
• Support large strategic opportunities with tailored content, presentations, and account-specific narratives.
• Partner with Growth and Partnership/Network Ops to diagnose funnel friction, build deal-stage playbooks, and improve pipeline momentum.
• Serve as a subject matter expert on how Thyme Care’s solutions align with payer and provider needs across varied care delivery environments.

• Lead B2B content strategy across the commercial lifecycle, including thought leadership, case studies, ROI narratives, product content, and enablement assets.
• Develop research-grounded, proof-driven content that elevates credibility with diverse payer and provider audiences.
• Build modular content systems that support account-based marketing, targeted outreach, and segment-specific storytelling.
• Partner with Growth Marketing to translate B2B content and messaging into scalable multi-channel campaigns that drive engagement and deal acceleration.
• Collaborate with Design and Communications to ensure content quality, brand alignment, and editorial excellence.

• Build and execute a strategic field marketing function that strengthens Thyme Care’s presence at payer conferences, oncology meetings, and health system events.
• Design high-impact partner roundtables, provider education sessions, and executive events that deepen relationships and influence decision-making.
• Develop localized content, field toolkits, and pre/post-event workflows aligned to target accounts.
• Ensure events reinforce commercial narratives, accelerate opportunities, and enhance credibility across payer and provider segments.

• Report regularly on how marketing initiatives—content, thought leadership, field programs, and enablement assets—drive pipeline creation, deal progression, and partner engagement.
• Partner with Commercial and Partnership Ops to measure marketing’s influence on opportunity stages, deal velocity, and win rates.
• Translate campaign and field insights into recommendations for where to invest, refine, or de-prioritize strategy.
• Build visibility across leadership into what messages and programs resonate with audiences and where friction emerges in the commercial process.
• Collaborate with Growth Marketing to connect channel performance with downstream commercial impact and ROI storytelling.

• Lead and develop a multidisciplinary team across Product Marketing, Content, and Field Marketing.
• Serve as a key thought partner to the VP of Marketing and executive leadership on market dynamics, buyer needs, and commercial strategy.
• Build operational rhythms that connect insights → narratives → field activation → measurable outcomes.
• Work closely with Product, Clinical, and Commercial teams to drive clarity, alignment, and cohesive execution.

WHAT YOU’VE DONE

• 10+ years of experience in B2B marketing, product marketing, sales enablement, or commercial strategy.
• 5+ years in healthcare, with strong exposure to payer, provider, or value-based care environments. Oncology experience is a significant plus.
• Demonstrated success navigating multi-stakeholder enterprise sales cycles across payer and provider segments.
• Expertise in buyer research, persona development, competitive analysis, and insight synthesis.
• Proven ability to create differentiated messaging and compelling narratives for diverse decision-makers (clinical, operational, financial, executive).
• Strong portfolio of thought leadership, sales enablement, and product marketing materials.
• Experience partnering with Product, Clinical, and Sales teams to bring new capabilities to market.
• Ability to build cross-functional alignment and drive strategic clarity.

WHY THIS ROLE, WHY NOW

Thyme Care is expanding rapidly across payers, oncology practices, and health systems. As our partnerships and capabilities grow, we need a stronger, more insight-driven foundation for understanding our diverse buyers—and a more sophisticated commercial narrative that reflects their realities.

This role sits at the heart of that evolution.

By connecting deep market insight to compelling storytelling, field activation, and sales enablement, the Director of B2B Product Marketing & Sales Enablement will shape how the market understands our value and why partners choose us. This leader will help make Thyme Care a trusted, indispensable partner in transforming cancer care across multiple care delivery environments.

OUR VALUES

At Thyme Care, our core values guide us in everything we do: Act with our members in mind, Move with purpose, and Seek diverse perspectives. They anchor our business decisions, including how we grow, the products we make, and the paths we choose—or don’t choose.

Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Thyme Care. Individual pay decisions are based on several factors, including qualifications, experience level, skillset, and balancing internal equity relative to other Thyme Care employees. The base salary for this role is $178,500 to $210,000. The salary range could be lower or higher than this if the role is hired at another level. This position is also bonus-eligible. 

We recognize a history of inequality in healthcare. We’re here to challenge the status quo and create a culture of inclusion through the care we give and the company we build. We embrace and celebrate a diversity of perspectives in reflection of our members and the members we serve. We are an equal-opportunity employer.

Be cautious of recruitment fraud, and always confirm that communications are coming from an official Thyme Care email.