Director of Commercial Product Management and Development

Our Director of Commercial Product Management & Development within the WPS Health Plan is responsible for defining and leading the strategic direction, performance, and growth of the commercial product portfolio across individual and employer markets, including Fully Insured and ASO Self-Funded offerings. This Director owns end-to-end product portfolio strategy, ensuring alignment with enterprise objectives, market opportunities, and financial targets. They translate market insights into actionable strategies, drives innovation, and ensures delivery of competitive, compliant, and market-leading products. They lead a team of product management professionals and partners cross-functionally to optimize portfolio performance, enhance customer value, and achieve sustainable growth.

This Director serves as a key advisor to senior leadership, influencing enterprise decision-making and shaping the organization’s competitive position in a dynamic and highly regulated healthcare environment.

Salary Range
$165,000 ~ $200,000
The base pay offered for this position may vary within the posted range based on your job-related knowledge, skills, experience and may fall outside of this range.

Work Location
Our first consideration will be to have this employee live in the state of Wisconsin to take advantage of Hybrid work and collaboration. Employees within 45 miles of WPS Headquarters (1717 W. Broadway in Madison, WI, 53713) will be expected to be able to be able to work 2 days a week on site on a regular basis.
**As a secondary consideration, we could consider remote work in Wisconsin.

How do I know this opportunity is right for me?  If you:

• Can define and execute the enterprise commercial product portfolio strategy, aligning with organizational growth, profitability, and market objectives.
• Are passionate about establishing and driving a long-term product vision and innovation roadmap informed by market trends and customer needs.
• Have led the evaluation and optimization of the portfolio, including product enhancements, expansions, and retirements.
• Can oversee the development and approval of business cases, investments, and financial models, ensuring strong ROI and disciplined capital allocation.
• Enjoy partnering with Finance and Underwriting to align product strategy with pricing, risk, and profitability goals.
• Have established operating models, governance, and decision-making frameworks to support effective product management.
• Would thrive serving as a strategic advisor to leadership, influencing enterprise decisions on product direction and market opportunities.
• Like driving alignment across cross-functional stakeholders, including Sales, Marketing, Network Operations, Finance, and Compliance.
• Can oversee execution across the full product lifecycle, ensuring delivery of competitive, compliant, and market-leading solutions.
• Wan to ensure adherence to regulatory, legal, and compliance requirements, maintaining strong governance and risk management practices.
• Have led, developed, and grow a team of product leaders and high-performing professionals, fostering a culture of accountability and innovation.

Minimum Qualifications

• Bachelor’s degree in Business Administration, Healthcare Administration or equivalent combination of education and experience.
• 10 or more years of progressive health insurance product management or development experience.
• 5 or more years of experience managerial or people leadership roles and/or leading large, cross-functional teams.
• Deep expertise in Commercial individual and employer group products, including benefit design, funding models, and regulatory constraints.
• Demonstrated experience with portfolio strategy, financial management, and product lifecycle leadership.
• Strong understanding of health insurance markets, competitive dynamics, and regulatory frameworks (i.e., HIPAA, ACA, ERISA).
• Proven ability to influence senior leadership and drive enterprise-level decision making including:
  • Exceptional leadership, communication, and stakeholder management skills.
  • Strong analytical and strategic thinking capabilities, with the ability to translate insights into actionable outcomes.
  • Proven track record leading cross-functional teams to launch and manage products in a highly regulated environment.

Preferred Qualifications

• 10 or more years of experience managerial, people leadership roles and/or leading large, cross-functional teams.
• Experience with diverse Health insurance products such as: ASO (Self-Funded & Level-Funded), Commercial (Fully-Insured).
• Strong familiarity with the Wisconsin Health Insurance market.

 Remote Work Requirements

• High speed cable or fiber
• Minimum of 10 Mbps downstream and at least 1 Mbps upstream internet connection (can be checked at https://speedtest.net).
• Please review Remote Worker FAQs for additional information.

Benefits

• Remote and hybrid work options available
• Performance bonus and/or merit increase opportunities
• 401(k) with a 100% match for the first 3% of your salary and a 50% match for the next 2% of your salary (100% vested immediately)
• Competitive paid time off
• Health insurance, dental insurance, and telehealth services start DAY 1
• Professional and Leadership Development Programs
•  Review additional benefits: (https://www.wpshealthsolutions.com/careers/)

Who We Are

WPS, a health solutions company, is a leading not-for-profit health insurer and federal government contractor headquartered in Madison, Wisconsin. WPS offers health insurance plans for individuals, families, seniors and group health plans for small to large businesses. We process claims and provide customer support for beneficiaries of the Medicare program and manage benefits for millions of active-duty and retired military personnel across the U.S. and abroad. WPS has been making healthcare easier for the people we serve for nearly 80 years. Proud to be military and veteran ready.

Culture Drives Our Success

WPS’ culture is where the great work and innovations of our people are seen, fueled and rewarded. We accomplish this by creating an open and empowering employee experience. We recognize the benefits of employee engagement as an investment in our workforce—both current and future—to effectively seek, leverage, and include differing and unique perspectives that fuel agility and innovation on high-performing teams. This results in people bringing their authentic selves to work every day in an organization that successfully adapts to business changes and new opportunities.

We are proud of the recognition we have received from local and national organization regarding our culture and workplace:  WPS Newsroom - Awards and Recognition.

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