Director, Content Strategy

Responsibilities:

• Content Strategy and Thought Leadership
• Build and own Cloudinary’s content strategy, with a focus on thought leadership and organic discoverability.
• Work with Product Marketing, Product, Developer Relations, and internal SMEs to develop compelling perspectives, narratives, and high-value content themes.
• Partner with the Communications team to leverage and extend executive visibility, earned media programs, and analyst-facing storytelling.


• Search-Informed Content Planning
• Collaborate with the Growth team to turn keyword insights, search trends, and competitive data into informed content priorities.
• Develop content programs that elevate Cloudinary’s topic authority and support the organic search strategy defined in partnership with the Growth organization.
• Ensure content aligns with SEO best practices while maintaining strong editorial quality and audience value.


• Channel-Specific Content Development
• Work with channel owners—including Web, Social, Email, DevRel, Events, Partners, and Communications—to adapt content to the needs, formats, and performance expectations of each channel.
• Develop assets tailored to their environments, from long-form editorial to social content, videos, customer stories, and event narratives.
• Align with Web and Creative teams on site taxonomy, metadata, internal linking, and content structuring for optimal discoverability and user experience.


• Persona-Based Content Excellence
• Create content that resonates across multiple audiences, including developers, creatives, product leaders, marketing executives, and business decision-makers.
• Apply persona insights and messaging frameworks in partnership with Product Marketing to ensure accuracy, relevance, tone, and depth across content types.
• Develop repeatable frameworks that guide how content is tailored to different personas and stages of the customer journey.


• Editorial Leadership and Content Operations
• Lead development of editorial guidelines, voice and tone frameworks, and scalable content structures that ensure consistency across regions and teams.
• Oversee a centralized editorial calendar to coordinate planning and visibility across cross-functional stakeholders.
• Standardize and optimize content creation processes to improve quality, efficiency, and cross-team alignment with a strong data-driven focus on content effectiveness. 


• Cross-Functional Leadership
• The individual will curate a strong bench of contract writers, editors, and researchers while instilling a culture of excellence and collaboration.
• Manage external agencies and freelancers to expand content capacity.
• Establish and lead a cross-functional content council that aligns inputs, priorities, and execution across Product Marketing, Growth, Web, DevRel, and Communications.


• Measurement and Continuous Improvement
• Define content performance KPIs in collaboration with Growth, Analytics, and Web teams to align with broader marketing measurement frameworks.
• Review content performance data to refine planning, improve effectiveness, and evolve content programs.
• Implement content hygiene and refresh cycles to ensure long-term competitiveness and discoverability.
• Use AI tools for research, optimization, structuring, and content repurposing to enhance team productivity.

About You:

• Bachelor's or equivalent degree in communications, marketing, journalism, or related field.
• Brings 10+ years of content marketing leadership experience and a strong portfolio showcasing depth across diverse content types and channels.
• Proven success in developing a content architecture that serves the entire organization's goals around thought leadership, organic visibility, and audience engagement.
• B2B SaaS experience preferred, with a creative B2C writing style.
• Expertise in SEO-informed content planning and collaboration with Growth/SEO teams.
• Exceptional writing, editing, and storytelling skills, with the ability to communicate effectively with both technical and business audiences — from developers to marketing leaders — and experience mentoring creative talent.
• Experience partnering across functions, including Product Marketing, Growth, Demand Gen, Web, Brand, DevRel, and Communications
• Strong analytical skills and familiarity with content, search, and engagement metrics
• Experience using AI tools for content ideation, optimization, and efficiency
• Leadership experience hiring, developing, and scaling content teams
• Understanding of CMS, DAM, and content operations tools supporting structured content delivery