Director of Creative Strategy

Make Your Mark. Shape Your Future. 

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 48,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER® 

The Job:  

As the Director of Creative Strategy you’ll be part of our in-house advertising agency on the Studio Team. You’ll be key to the foundation of each project by working with clients to intake the asks and defining the problem to be solved, crafting briefs, and developing creative strategy that inspires amazing work. This role is a researcher/thought starter/rational builder/pitch extraordinaire …not a content strategist who builds, tracks, and measures KPIs. To excel at this role, you will have:   

• A hunger to examine clients’ businesses, get to know their brands, and understand their pain points and objectives.
• Ability to intake research and data, pinpoint insights, and translate findings into actionable direction.
• The ability to craft creative strategy that inspires clients and creatives alike and ultimately results in work that is strategically sound, thoughtfully designed, and reinforced with storytelling and copywriting that sparks action.
• Ability to conduct independent research (competitive, trends, culture, etc.) when research and insights is not readily available and/or accounted for in project plan.
• Be a key contributor to building and refining creative briefs and creative strategy presentations.
• Ability to review creative concepts and provide a point of view on the successful implementation of the creative strategy or potential areas of improvement.
• Exceptional presentation skills that are disarming, convincing, and inspiring…all at the same time.
• Experience working with large-scale brands
• 360° thinking with consumer touchpoint/journey awareness — full marketing funnel understanding.
• Ability to organize, prioritize, and manage multiple projects simultaneously.
• Ability to develop processes and workflows that drive efficiency for department and for cross-functional team members we collaborate with.
• Team player attitude with the ability to communicate effectively, manage expectations, incorporate feedback, and problem-solve when needed. 

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by thinking big and trying new things. In fact, you embrace it. You also have: 

• 4-year degree or equivalent experience
• 7+ years’ work experience with an in-house marketing team or advertising agency 
• Relevant work experience and examples required. (Ideally in the form of a website or portfolio of some kind.)

The Details:

• Competitive salary 
• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off and tuition reimbursement. 
• Discounts on Stanley Black & Decker tools and other partner programs. 

And More: 

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.  
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.  
• Belong: Experience an awesome workplace where we have mutual respect and a great appreciation for diversity, equity and inclusion. 
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.  

#LI-CE1 #LI-DNP

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com.  Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)