The Director of Customer Marketing will lead strategies to enhance customer engagement, retention, and product adoption through targeted campaigns and analytics.
About Versapay 🚀
For growing businesses that need to accomplish more with less, Versapay’s Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process by automating invoicing, facilitating B2B payments, and streamlining cash application with AI. Versapay integrates natively with top ERPs, while allowing businesses to collect with a self-serve payment portal and collaborate with customers and teammates to resolve what automation alone can’t. Owned by Great Hill Partners, Versapay’s employee base spans the U.S. and Canada with offices in Atlanta and Miami. With 10,000 customers and 5M+ companies transacting, Versapay facilitates 110M+ transactions and $170B+ in payments volume annually
Think you might be the next Veep to join? Read on!!
We are seeking a strategic and visionary Director, Customer Marketing to lead our customer marketing function and drive engagement, retention, and expansion across our customer base. Reporting to the CMO, this leader will be responsible for developing and executing high-impact strategies that enhance customer satisfaction, promote adoption of newly implemented products, and maximize customer lifetime value.
What you'll do:
- Lead Customer Marketing Strategy: Define and execute a comprehensive customer marketing strategy aligned with business objectives. Champion customer-centric initiatives that drive engagement, retention, and advocacy.
- Drive Product Engagement: Partner with Product and Customer Success teams to develop and execute go-to-market strategies for newly implemented products. Ensure customers are educated, engaged, and adopting new features through targeted campaigns and lifecycle communications.
- Customer Segmentation and Personalization: Leverage advanced segmentation and behavioral data to deliver personalized experiences and communications that resonate with diverse customer personas.
- Campaign Leadership: Oversee the planning, execution, and optimization of multi-channel campaigns. Ensure alignment with brand messaging and business goals while driving measurable outcomes.
- Cross-Sell and Upsell Strategy: Collaborate with Sales and Product teams to identify and execute cross-sell and upsell opportunities. Develop targeted campaigns that increase product adoption and revenue per customer.
- Customer Journey Optimization: Map and continuously refine the customer journey, identifying key touchpoints to enhance engagement and retention through tailored messaging and experiences.
- Customer Insights and Feedback: Implement robust feedback loops and analytics to gather actionable insights. Use data to inform strategy, improve customer experiences, and drive continuous improvement.
- Retention and Advocacy Programs: Design and manage programs that foster loyalty, including referral programs, customer communities, and ambassador initiatives.
- Performance Measurement: Define KPIs and regularly report on the effectiveness of customer marketing initiatives. Use insights to iterate and improve strategies.
- Team Leadership and Collaboration: Foster cross-functional collaboration with Product, Sales, Customer Success, and Marketing to ensure cohesive customer experiences.
What you'll bring to the team:
- Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or advanced degree preferred
- 8+ years of experience in customer marketing, CRM, or lifecycle marketing, with at least 3 years in a leadership role
- Proven success in driving engagement and adoption of newly launched products or features
- Expertise in marketing automation, CRM platforms (Salesforce, HubSpot), and customer success tools (e.g., Gainsight)
- Strong analytical skills with a data-driven approach to decision-making
- Exceptional communication and leadership skills with the ability to influence cross-functional stakeholders
- Experience managing and mentoring teams, with a track record of building scalable programs
- Creative, strategic thinker with a passion for delivering exceptional customer experiences
#LI-Remote
Top Skills
Gainsight
Hubspot
Salesforce
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