Director, Engagement Strategy

Responsibilities

Team Leadership & Coaching: Manage and mentor a team of 7 marketing professionals. Provide clear guardrails and accountability to help them build data-driven consulting skills and lead high-level account strategy.

Strategic Planning & Scale: Own the annual strategy, budget, and quarterly initiatives for your team. Turn individual account successes into repeatable playbooks and scalable marketing frameworks that reverse book-of-business utilization declines and improve overall team performance.

Operational Strategy & AI Integration: Establish the team's operational strategy and governance model, driving scale and consistency by building out standardized tools, templates, and leveraging emerging technologies like AI to maximize impact and efficiency.

Data-Driven Intervention: Translate data and funnel metrics into clear, customer-facing stories. Proactively identify underperforming accounts and build targeted marketing turnaround plans for your team and Customer Success to implement.

Playbook Standardization: Create and maintain a library of scalable marketing playbooks categorized by industry (e.g., Retail, Tech, Healthcare), customer tenure, segment, and product configuration to reduce the team's operational load.

Performance Analysis: Regularly analyze and report on what is working to gain customer buy-in for communication programs, tying results directly to business impact and customer health outcomes.

Team Resilience & Well-being: Maintain sustainable workloads, protect the team's strategic thinking space, and manage day-to-day operational friction in alignment with our "Mind Yourself" value.

Qualifications

10+ years experience in B2B, B2B2C, or relationship-driven corporate marketing, with at least 5 years successfully managing and developing a team.

Digital health, or fast-growing technology company experience preferred

Proven track record of developing corporate marketing strategies that drive measurable user outcomes in high-stakes environments.

Exceptional ability to translate complex data and metrics into compelling strategic insights for both internal executives and external client benefits leaders.

Demonstrated success in customer-facing roles with a strong track record of persuading diverse customer stakeholders to adopt marketing recommendations.

Proven experience working cross-functionally to navigate complex initiatives, manage tight timelines, and handle client account escalations.

A self-starter who works well independently, managing teams and objectives proactively without hand-holding.

Deep empathy for customer needs, a background in healthcare or employee benefits (highly preferred), and a genuine passion for mental health.

Familiarity with JIRA, Salesforce, Tableau, Highspot, and/or Confluence is a plus.