Director of Lifecycle and Account Based Marketing

About EliseAI

At EliseAI, we're improving the industries that matter most: housing and healthcare. Everyone needs a place to live and access to quality healthcare, yet both are often harder to secure than they should be.
By integrating AI agents deeply into existing workflows, we make them more efficient, reduce costs, and improve the experience for everyone.

• Housing: We simplify how renters tour apartments, sign leases, submit maintenance requests, and stay connected with their property team—bringing everything they need for their home into one place.

• Healthcare: We make it easy to schedule appointments, complete intake forms, and we help patients communicate with providers, so everyone can focus on health instead of paperwork.

With EliseAI, organizations reduce manual work, improve accessibility, and deliver a seamless experience across essential services. We recently raised a $250 million Series E round led by Andreessen Horowitz to accelerate this mission.

About the Role

As Director of Lifecycle & Account-Based Marketing, you’ll own EliseAI’s most critical revenue-driving programs, combining precision Account-Based Marketing (ABM) with full-funnel lifecycle marketing to accelerate pipeline, increase win rates, and drive long-term customer growth.

You’ll lead a high-performing team while remaining hands-on, building and executing highly targeted, multi-channel programs for our highest-value accounts and scalable lifecycle journeys that convert prospects into customers and customers into long-term partners. Partnering closely with Sales, Product Marketing, RevOps, and Marketing Ops, you’ll operate at the center of our enterprise go-to-market strategy.

Key Responsibilities

• Own and scale a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many programs

• Lead, mentor, and develop a team of lifecycle and ABM marketers while maintaining hands-on ownership of key initiatives

• Partner with Sales and RevOps on target account selection, segmentation, and insights

• Plan and execute integrated campaigns across email, digital ads, direct mail, events, in-app, SMS, and executive programs

• Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration

• Build on existing onboarding, engagement, and expansion programs that increase adoption and lifetime value

• Align closely with Sales through messaging, playbooks, and campaign coordination

• Define success metrics and continuously test, measure, and optimize performance

• Leverage ABM, CRM, and marketing automation tools to build scalable, repeatable programs

• Attract top-tier talent to join our driven team

Move at rocket speed, build something massive.

We’re scaling fast, solving real client problems with precision and ambition. Here, you own your impact; full autonomy, no micromanagement, no fluff.

We hire the best, expect the best, and give you the masterclass of your career. It’s hard, it’s intense, and it’s the most rewarding work you’ll ever do. If you’re hungry, driven, and ready to build something massive, climb aboard.

Requirements

• 8+ years of B2B marketing experience across ABM, lifecycle, or demand generation, ideally in B2B SaaS or AI

• 3+ years owning ABM programs for enterprise accounts

• Experience managing and scaling marketing teams, with a strong player-coach mindset

• Proven ability to drive pipeline, revenue, retention, and expansion

• Strong understanding of enterprise sales cycles and lifecycle stages

• Hands-on experience with ABM platforms, CRM, and marketing automation tools

• Data-driven, highly organized, and comfortable managing complex, multi-channel campaigns

• Strong cross-functional collaboration skills, especially with Sales

• Willingness to work in person at our office 4-5 days a week

Why Join

Growth and impact. It’s not often that you can get in on the ground floor of a funded (unicorn!) startup that’s scaling so fast. That means that instead of following a playbook, you’ll be writing it. Every single day you will be challenged to identify how we can scale and execute on it. You’ll learn what works when you succeed and what doesn’t when you fail. Either way, the rest of the team will be here to support you.

Benefits

In addition to the growth and impact you’ll have at EliseAI, we offer competitive salaries along with the following benefits:

• Equity in the company

• Medical, Dental and Vision premiums covered at 100%

• Fully paid parental leave

• Commuter benefits

• 401k benefits

• Fitness & home services stipend to cover part of your expenses so you can focus on what matters

• A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office

• Unlimited vacation and paid holidays

• We'll cover relocation packages and make the move exciting, not painful!

Job Compensation Range

The salary range for this role is $200,000 - $250,000. EliseAI offers a competitive total rewards package which includes base salary, equity, and a comprehensive benefits & perks package. Exact compensation is determined based on a number of factors including experience, skill level, location and qualifications which are assessed during the interview process. Additional details about total compensation and benefits will be provided by our Recruiting Team during the hiring process.

EliseAI provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note that employment with EliseAI is on an "at-will" basis, which means that either the employee or the company may terminate the employment relationship at any time, with or without cause or notice.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability, please contact us at [email protected]