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ID5 enables addressable and measurable advertising to support the growth of the digital economy and provide free and safe access to content and services. Technical changes, signal loss, and increasingly more stringent data protection regulations require new, advanced technologies that enable audience addressability while respecting people’s privacy preferences.
ID5 has risen to this challenge and developed solutions that support publishers’ and marketers’ need for better addressability. Its laser focus on Identity sets it apart from competitive solutions and enables the company to offer the most advanced and sophisticated identity services to over 100,000 media properties, and hundreds of technology platforms and advertisers, making it the most adopted identity solution in the market.
About this role
ID5 is seeking an experienced Market Intelligence Director to develop and execute our Go-To-Market strategy, conduct comprehensive market research, optimize internal processes, and support the development of initiatives, products, and solutions that align with market demand. You’ll collaborate closely with the executive team and cross-functionally to ensure the effective implementation of strategic plans and the delivery of offerings that resonate with ID5’s target audience. This role also includes project management responsibilities to ensure the GTM process runs smoothly and efficiently.
This newly established position is designed to enhance ID5’s strategic capabilities through data-driven insights and support high-impact initiatives that contribute to our growth and success.
Reporting Line
Reports to the VP, Marketing & Communications, with a dotted line to the VP, Product.
Key Responsibilities
Market Research
- Conduct in-depth research to identify trends, opportunities, and potential threats in digital advertising.
- Analyze and consolidate customer feedback based on product team requirements to understand market demand.
Competitive Analysis
- Monitor competitors’ offerings, pricing strategies, and marketing tactics.
- Share findings internally and recommend actions based on market conditions.
GTM Strategy Input
- Provide market insights to inform GTM strategies, aligning with market needs.
- Assist in defining target verticals, identifying market opportunities, and setting pricing strategies.
Strategic Support
- Support senior leadership on high-impact initiatives.
- Collaborate with product marketing, commercial, and product management teams.
Project Management & Process Optimization
- Oversee GTM projects, ensuring timely implementation.
- Refine GTM processes for optimal execution across initiatives.
Reporting & Presentation
- Present regular reports on market trends, customer insights, and competitive positioning.
Requirements
- 7+ years of experience with GTM strategy development, including identifying market opportunities.
- Expertise in market research, competitor analysis, and delivering actionable insights.
- Deep understanding of digital advertising, trends, and emerging technologies.
- Strong project management and organisational skills.
- Exceptional communication and presentation abilities.
- Proven experience collaborating with cross-functional teams and providing strategic support.
What we offer to our talent
- Remote-first working policy
- A competitive compensation package, including stock options in ID5
- WeWork membership and option to work from different WeWork locations
- Regular offsites to enjoy face-to-face time and to bond further with your colleagues
- A dynamic environment that offers room for growth and development to all employees
- A friendly, international, and multicultural team
- We are proud to be an equal opportunity employer. We celebrate diversity and are passionate about creating an inclusive environment in which all employees can thrive
More about ID5
Launched in September 2017, ID5 currently employs 50 people and works with premium publishers, ad tech platforms, and advertisers globally. Built to improve addressability across all digital advertising environments, ID5 has rapidly established itself as the most adopted identity solution in the market, prevailing over larger and more established companies thanks to its unique position and focus on providing the best identification and data protection technology.
The company is backed by financial and strategic industry investors who believe in ID5’s vision and plan. This investment has allowed ID5 to expand the business, increase its footprint globally, and hire the best talent to support its ambitious growth plans.
Recognized as one of the most outstanding employers by Digiday’s WorkLife Awards 2023, ID5 is a remote-first company, allowing employees to work from different locations and time zones indefinitely. We equip our team with all the tools needed to perform their work remotely, and we ensure people bond and stay connected thanks to regular all-hands meetings, communication tools such as Slack and Zoom, and by organizing regular offsites around the world. We also offer WeWork membership for those who prefer not to work from home, and allow individuals to move across different WeWork locations. More details about our remote-first organization here:https://www.linkedin.com/posts/mathieuroche_team-remotework-remoteworklife-activity- 6927642580742504449-KbhL
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