Director, Marketing AI & Operations

Key Responsibilities:

Scale AI Across Marketing 

• Design and implement AI-driven workflows that improve campaign execution, content production, and operational efficiency 

• Turn one-off AI experiments into scalable, repeatable systems the team can run independently 

• Measure the impact of AI initiatives on pipeline and team productivity, and scale what works 

• Lead a structured crawl-walk-run adoption model that brings the full team along 

• AI workflows are embedded across the marketing team and tied to measurable efficiency gains 

• See marketing as an impactful player throughout the customer acquisition process and lean in to the ideal prospect journey to create an efficient and effective experience 

Own Demand Infrastructure 

• Own end-to-end funnel performance, identifying and resolving breakdowns before they impact pipeline 

• Ensure data integrity, tracking accuracy, and system reliability across all campaigns 

• Build and maintain consistent reporting across the Marketing team that provide clear, actionable visibility into pipeline performance 

• Partner with Revops to evolve tech stack, including Marketo, Salesforce, ON24, Cvent, Qualified, and Asana 

Align Marketing and Revenue Operations 

• Partner with RevOps to define and standardize lifecycle stages, attribution models, and shared success metrics 

• Ensure marketing’s contribution to pipeline is clearly measured and communicated 

• Handle marketing-specific system configuration, troubleshooting, and reporting 

• Stay current on platform capabilities to maximize value from existing tools

Qualifications:

• 7–10+ years in B2B SaaS marketing operations or demand operations 

• Deep, hands-on experience with marketing tech stack, including Marketo and Salesforce 

• Proven track record improving pipeline performance through systems, data, or automation 

• Experience deploying AI or automation into real marketing workflows with measurable results 

• Strong understanding of demand generation, funnel mechanics, and revenue attribution 

• Ability to operate both strategically and tactically and work across teams including Marketing, BDR, Revenue Operations, and GTM teams 

• Experience applying LLMs to real marketing use cases 

• Strong prompt design skills and ability to structure reusable workflows 

• Clear point of view on build vs buy decisions 

• Experience integrating AI into workflows with appropriate human oversight 

• Familiarity with ON24, Cvent, Qualified, and Asana 

• Applies a curiosity-driven growth mindset to identify opportunities and drive innovation across marketing systems and workflows 

Why This Role:

• Direct impact on pipeline and business performance leveraging your expertise to set the agenda 

• Ownership across AI adoption and demand infrastructure 

• High visibility with leadership and cross-functional teams 

• Opportunity to define how a modern marketing team operates with AI at its core 

• Strong team culture with highly skilled individuals who all strive towards the goal of an innovative and dynamic marketing motion