Director, Media Strategy & Planning

T-Mobile is in pursuit of exceptional talent to join our executive team. We’re committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success.

The Media Director is a senior strategic leader responsible for defining and executing the paid media strategy across all channels to drive acquisition growth, brand impact, and business performance. This role will lead the integrated media vision across Brand and Performance Marketing balancing long-term strategy with in-quarter execution to optimize Return on Investment. Partnering closely with Marketing, Analytics, Finance, and Business leaders, the Director translates enterprise growth objectives into scalable media strategies, clear Key Performance Metrics, and measurable outcomes, while directly influencing investment decisions and operating models. The ideal candidate brings deep paid media expertise, strong financial rigor, and successful people leadership, with the ability to influence executive partners and operate effectively in a fast-paced, high-growth enterprise environment.

Job Responsibilities:

• Define and lead full-funnel paid media strategy, understanding evolving consumer trends and translating business and growth objectives into scalable plans and measurable outcomes. 
• Steward T-Mobile’s $1B+ paid media investment with strong financial discipline, utilizing MMM and advanced data sets to drive continuous improvement in efficiency, performance, and Return on Investment. 
• Determine channel roles, investment strategies, and optimization approaches that balance upper-funnel brand building with lower-funnel performance outcomes in support of enterprise growth objectives.
• Establish the integrated media strategy across brand, postpaid, and broadband businesses.
• Decide how media investments are allocated, reallocated, and optimized across channels, campaigns, and initiatives based on performance, market dynamics, and business priorities.
• Evaluate and raise material investment shifts, performance risk, or strategic changes to executive leadership with data-backed recommendations.
• Serve as a senior thought leader on performance marketing trends, platform innovation, privacy-safe measurement, and emerging media opportunities. 
• Work upstream with Marketing, Analytics, Finance, Operations, and agency partners to ensure media strategies are tightly aligned with enterprise priorities. 
• Lead, mentor, and scale a high-performing media organization, fostering accountability, growth, and excellence rooted in T-Mobile’s Values in Action. 
• Develop and activate innovative, creative paid media solutions aligned with evolving consumer consumption habits, emerging platforms, and cultural trends.

​Education and Work Experience:

• 12+ years Media management experience within consumer/B2B products or retail industry (experience in media planning at an advertising agency highly recommended).
• Strong experience in digital planning and activation across multiple platforms and disciplines.
• Ability to deliver clear, compelling strategies and performance updates. Exudes executive presence: Effective at influencing and partnering with senior leaders and direct reports.
• Ability to translate numbers and data into actionable plans explaining decision making through data.
• Established history of positive results and strong partnership managing an agency.
• Creates influence amongst senior leaders with a confident and strategic POV. Dedicated to coaching and growing a team of best-in-class professionals. Foster culture rooted in TMUS Values in Action.
• Able to guide team on when and how to leverage 1,000+ data inputs (audience consumption, various media performance reports – matched metrics v. incrementality v. MMM channel ROI/CPIAs v. Brand Lift Studies, competitive intelligence, marketplace dynamics, macroeconomic trends, business performance & opportunities, local market share, etc) that drive media recommendations and optimizations. Experience with Marketing Mix Models and Attribution Models, and how Media decisions can deliver on business and marketing needs.
• Identifies and briefs team to act on areas of opportunity within Marketing, Media and Operations to deliver better output and outcomes
• Success building a team with clear roles and responsibilities, supporting and coaching them in their respective areas.
• Lead multiple work streams and teams simultaneously in a fun, fast paced environment
• Bachelor’s Degree in Business, Marketing, Communications or related field; Masters Preferred.

Knowledge, Skills and Abilities:

• Ability to communicate effectively across team and organizational boundaries to drive and develop consensus
• Strong communication and people skills
• Agile and Adaptive
• Collaborative, yet influential
• Flexible, self-starter, and comfortable working in a rapidly changing environment
• Desire for a high level of responsibility and ownership and ability to work with minimal supervision
• Creative problem solver and solutions provider
• Ability to prioritize multiple projects; detail oriented and organized

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No): Yes
DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No
 

Base Pay Range: $151,000 - $204,200

Corporate Bonus Target: 25%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as qualifications and experience, so the actual starting pay will vary within this range. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.