Lead Risepoint’s partner content strategy function and a team of approximately 10 across Partner Content and Brand. Establish operating models, workflows, governance, editorial priorities, and cross-channel alignment across an 80-plus university portfolio. Integrate SEO, AEO, GEO, and AI search practices; oversee AI-enabled content production; partner with Analytics on performance measurement; and optimize content for search visibility, AI citations, brand quality, and enrollment funnel impact.
Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com.
The Impact You Will Make
As Director, Partner Content Strategy, you will lead and evolve Risepoint’s partner content strategy function from the ground up, lead a team of roughly 10 across the Partner Content and Brand teams, and define how partner content strategy connects with every channel team it depends on and serves — SEO, Paid Media, Lifecycle, Digital Experience, and Field Marketing — across an 80+ university partner portfolio.
How You Will Bring Our Mission to Life
What You Will Do
- Lead and evolve Risepoint’s partner content strategy function, aligning the operating model, org structure, and workflows for the Partner Content and Brand teams with broader strategy, and partnering with channel teams to align partner content strategy across the portfolio.
- Integrate evolving SEO, AEO/GEO, and AI search practices into all partner content plans, briefs, and templates. Partner with SEO leadership to co-lead AI search imperatives, testing, and future partner content strategies, ensuring partner content is built to be discovered and cited by both traditional search engines and AI agents.
- Set quarterly partner content priorities based on partner needs, SEO/AEO insights and imperatives, funnel performance, and the broader marketing roadmap, and own a strategic mix of partner content across formats — program and degree partner content, articles, brand storytelling, guides, FAQs, and more.
- Help evolve new partner content operating models (intake processes, briefing systems, editorial calendars, and prioritization frameworks) that let a lean team scale high-quality, AI-assisted partner content production across an 80+ partner portfolio. Own governance for partner content refresh, archiving, and quality standards.
- Lead, grow, and develop the Partner Content and Brand teams (~10 people, including two people-manager direct reports).
- Own adoption of AI-enabled partner content tools, increasing output and speed without sacrificing quality or brand voice.
- Evolve and own the recurring forums, rituals, and governance (planning cycles, cross-team reviews, shared roadmaps) that keep partner content strategy continuously aligned with SEO, Paid Media, Lifecycle, Digital Experience, and Field Marketing as those channels evolve.
- Partner with Analytics to define and implement measurement frameworks to track and optimize partner content performance across search visibility, AI citation/visibility, and enrollment funnel impact.
What Success Looks Like
- A fully operational partner content strategy function with clear roles, workflows, and regular check-ins across every channel team.
- Partner Content consistently discovered and cited by both traditional search engines and AI agents, with SEO, AEO/GEO, and AI search practices built into every partner content plan, brief, and template.
- Partner Content strategy staying aligned with SEO, Paid Media, Lifecycle, Digital Experience, and Field Marketing as those channels evolve.
How Impact Will be Measured
- Partner Content and Brand teams staffed correctly, structured, and operating against a clear content strategy operating model.
- Regular optimizations set up with SEO, Paid Media, Lifecycle, Digital Experience, and Field Marketing to keep everyone connected.
- AI-assisted partner content production workflows implemented and adopted across the team, with clear ownership for ongoing improvement.
What You’ll Bring to the Team
Experience That Matters Most
- 8+ years in content strategy, SEO/AEO-driven content leadership, or digital marketing.
- 4+ years managing people managers and cross-functional content teams.
- Experience operating within a large, multi-stakeholder or multi-brand organization.
- Advanced SEO/AEO/GEO expertise and experience adopting AI content production tools.
Experience That’s Great to Have
- Master’s degree in Marketing, Communications, or a related field.
- Experience building or scaling a content operations function from scratch.
- Background in higher education, EdTech, or multi-brand marketing.
- Familiarity with CMP, DAM, or AI content tooling at scale.
Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
Similar Jobs
%20copy.jpg)
Software
Owns the end-to-end Order-to-Cash function, including billing, collections, payment settlements, revenue operations, and reconciliation across SaaS and transaction-based revenue. The role leads process automation, collections strategy, internal controls, tool optimization, cross-functional partnerships, and development of billing and payment operations teams.
Top Skills:
AchAdyenAsc 606ChatgptClaudeExcelSalesforceStripeTsysWorkdayZuora
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
Leads HealthRules, Facets, or QNXT configuration design, system changes, and quality assurance testing for health plan processes. Gathers and documents requirements, configures benefits, pricing, provider, claims, enrollment, and utilization management functions, troubleshoots technical issues, validates changes, supports end-user training, mentors users, and coordinates project meetings and deliverables.
Top Skills:
FacetsHealthrulesQnxt
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
Lead vision, strategy, and roadmap for a cloud-native Radiology PACS platform. Drive migration from legacy PACS to scalable, secure, AI-enabled imaging solutions, define interoperability and workflow requirements, partner with engineering and commercial teams, support customer pursuits and RFPs, and drive product adoption and revenue growth.
Top Skills:
Aha!AIClinical Decision SupportCloud-NativeEnterprise ImagingJIRARadiology PacsSaaSWorkflow Orchestration
What you need to know about the Seattle Tech Scene
Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Amazon, Microsoft, Meta, Google
- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
