Director, Partner Marketing

The Role

You are the marketing arm of Avante's partner ecosystem. Benefits brokers, consultants, and communications firms are how Avante gets in front of most of our prospects, and the programs that reach thousands of producers across those firms are what turn partnerships into pipeline.

We're hiring a Director of Partner Marketing to own that strategy end to end. You'll run partner marketing as a GM across three motions: a tops-down motion that markets Avante to the leadership of prospective broker and consultant firms to bring new firms into the ecosystem; a bottoms-up motion that markets to and with the top producers inside those firms so they choose to lead with Avante in front of their clients; and an activation motion that keeps existing partners producing through co-marketing, enablement, roadshows, and campaigns. You own the number: partner-sourced pipeline by motion, program, partner, and region, and you decide where to invest next.

This is a GM role for the partner channel. You own the partner marketing strategy and the number, and you make it happen by quarterbacking the people across the company who plug in: the partner enablement lead on training and skills, the Product Marketing Manager on positioning and messaging, the CRO and AEs on deal-level moments, and field marketing on in-market execution. You set the direction, build the programs, pull the right people in at the right time, and make sure the work ships.

You'll report to the Head of Marketing and own the partner marketing function. This role is a fit for someone with roughly 8 to 12 years of B2B marketing experience, including 4 to 5+ years focused on partner, channel, or alliance marketing, with at least some of that time owning a partner marketing function or strategy end to end rather than executing inside someone else's. We're also open to operators who came up on the partner or channel-sales side and have run substantive marketing programs at scale: co-marketing, enablement, and partner-facing campaigns.

What You'll Do

Win new partner firms from the top down. Build the marketing that reaches the leadership of target broker and consultant firms (practice leads, regional heads, innovation and digital teams) and makes Avante the obvious AI partner to bring to their book. Account-based programs, executive moments, and category-defining content that lands before the partner team ever asks for the meeting.

Activate top producers from the bottom up. The producer sitting across from the HR leader is your most important audience. Build the programs, recognition, and co-marketing that make individual top producers want to lead with Avante: producer spotlights, peer proof, ready-to-send assets, and the kind of relationship that makes you their first call.

Own the partner communications engine. Deliver newsletters, success stories, product updates, and the rest of the content that keeps Avante visible across thousands of producers. The goal is that when a broker sits down with an HR leader and the conversation turns to AI, Avante is the name that comes to mind.

Run partner education at scale. Build and execute webinars, lunch-and-learns, and partner-facing events that teach brokers what Avante does and how to position us. More brokers knowing our pitch means more client conversations where we show up.

Own the roadshow and regional event program. Work with active and emerging partners to get their clients in the room with Avante across markets. These are high-touch, high-signal moments that compound into pipeline, and at your level you own the calendar, the budget, and the number they generate.

Build co-branded collateral and sales tools. Partner with enablement and product marketing to produce the one-pagers, case studies, and pitch assets that make it simple for a broker to bring Avante into a client conversation without needing us on the call.

Develop co-marketing playbooks for each partner tier. Every new partnership should launch with a repeatable marketing plan, not a blank page. You'll build the tier-by-tier playbooks that define what happens in the first 30, 60, and 90 days of any new partnership.

Run partner marketing like a P&L. Measure partner-sourced pipeline by motion, program, partner, and region, and manage budget against it. Double down on what produces and wind down what doesn't. Own the partner marketing story in QBRs and leadership reviews, including the forecast, not just the recap.

Own the marketing relationship with our partner organizations. Build trust at the marketing-leader and practice-lead level, and be responsive enough that when a broker has an idea for a co-marketing moment, you're the first person they call.

Use AI tools as a core part of how you work. We expect everyone on the marketing team to use Claude (and tools like it) daily: to draft content, research partners, build workflows, and compound your own output. If you've seen what an AI-augmented marketer looks like and thought "that's how I want to work," you'll fit in here.

What We're Looking For

Roughly 8 to 12 years of B2B marketing experience, with 4 to 5+ years focused on partner, channel, or alliance marketing. We're also open to operators who came up on the partner side and have run substantive marketing programs in enablement, co-marketing, or partner campaigns.

Experience building partner marketing programs in a channel-led or partner-led GTM motion.

Event planning and execution experience. You've run regional dinners, co-branded events, and broker-facing education sessions that drove pipeline

Content creation ability. You're comfortable writing a partner newsletter, building a co-branded one-pager, and briefing a case study without waiting for someone else to do it.

Early-stage experience. You've built the playbook rather than inherited one, and you're comfortable with the ambiguity that comes with that

Strong cross-functional instincts. You'll work across sales, CX, partner enablement, product marketing, and field marketing, and you need to be someone others genuinely enjoy collaborating with.

Experience owning a partner marketing strategy and budget end to end, across both new-partner acquisition and existing-partner activation, not just one half.

Nice to Have

Experience in benefits, insurance, HR tech, or financial services

Working knowledge of the benefits ecosystem (consultants, producers, carrier relationships, communication practices, point solution partners)

HubSpot or similar MAP experience for partner nurture campaigns

Experience with ABM platforms or account-based partner programs

How We Work

Our four values aren't aspirational. They translate into concrete operating tenets that shape how we make decisions every day.

Beat Yesterday. We re-evaluate our own toolkit every quarter, because the workflows that made you effective three months ago may already be outdated. We act on 70% of the information rather than waiting for certainty. We timebox, execute, and iterate, getting work in front of real people quickly instead of polishing in isolation. And we own our output regardless of how we produced it. AI can get you 80% of the way there. Everything that goes out with your name on it is your responsibility to review, refine, and stand behind.

Embrace Type 2 Fun. We take on hard problems and find meaning in the work, even when it's uncomfortable. We assume good intent and follow up directly rather than venting in side channels. We celebrate wins loudly and specifically, naming the actual behavior so the whole team learns what great looks like. We are on by default, because we owe it to each other and to our customers to be available beyond what a regular corporate job would demand. And we do unscalable things today that build scalable advantages tomorrow: every white-glove implementation, every hand-built partner event, every late-night asset turnaround earns us the right to scale later.

Stay Hungry, Stay Curious. We expect everyone to be the expert on AI in their function before anyone asks them to be. The landscape changes weekly. When you learn something, teach it. Learn enough about adjacent functions to ask good questions. Ask the question you think is too basic, because in complex domains like benefits, the cost of a wrong assumption can be a lost account. And remember: curiosity without urgency is a hobby. Learning has to translate into action on a timeline that matches the opportunity.

Act Like an Owner. We say the uncomfortable thing early, raising missed commitments or quality gaps directly with the person within 48 hours. We surface problems when they're small, not the week they become a crisis. Customer-facing work gets priority, always. And we close the loop every time, because over-communication is a feature at our stage, not a bug.