Director, B2C Growth Product Management

Propelus delivers trusted and accurate healthcare compliance solutions, ensuring workforce requirements are met, fostering safety and supporting communities through seamless connectivity between professionals, employers, regulators, agencies, and associations.
We ensure our nation's healthcare workforce is healthy, safe, and compliant to work. Learn why Propelus is trusted by 5+ million professionals:

https://propelus.com/.

Propelus is seeking a visionary and results-driven Director of Product Management, Growth to spearhead our product-led, subscription growth initiatives. This critical leadership role will own the strategy, execution, and optimization of the entire customer lifecycle—spanning acquisition, engagement, retention, and monetization—by leveraging the product itself as the primary engine for sustainable business expansion. You will define the overarching growth vision, and collaborate strategically across the organization to accelerate Propelus's market trajectory. This role demands a unique blend of strategic thinking, deep analytical expertise, user empathy, exceptional leadership, and a relentless drive for experimentation and measurable results.

Core Responsibilities | This role includes, but is not limited to:

• Strategic Leadership: Define, articulate, and champion Propelus's overarching product-led growth strategy, ensuring tight alignment with company objectives and market opportunities. Set ambitious, quantifiable growth targets and develop comprehensive, data-informed plans to achieve them.

• Subscription Growth and Conversion: This product line is not a typical ecommerce / shopping cart experience. This role will be responsible for partnering with Marketing to grow freemium Basic Accounts and use PLG motions and approaches to accelerate conversion of basic account holders or new users into paid subscribers. 

• Full Lifecycle Ownership: Direct and oversee strategies and initiatives across the complete customer journey – driving user acquisition, activation, engagement, retention, and monetization through continuous product optimization and experimentation. It is key to continue to lower customer attrition and ensure customer retention.

• Data-Driven Decision Making & Culture: Foster and lead a culture of deep data analysis, leveraging user behavior insights, funnel analysis, cohort analysis, and experimentation results to identify high-impact growth opportunities and inform strategic decisions. Oversee the definition, tracking, and reporting of key growth KPIs to executive leadership.

• Experimentation & Optimization Engine: Lead the strategy and operational framework for continuous, high-velocity experimentation (e.g., A/B/n testing, multivariate testing) to optimize the product experience, conversion rates, user onboarding, feature adoption, and overall customer journey. Cultivate a rapid iteration and learning mindset within the team and across collaborating departments.

• Cross-Functional Collaboration & Influence: Build strong, collaborative partnerships and drive strategic alignment with Marketing, Engineering, Sales, Design, Data and Core Product Management teams to ensure cohesive and effective execution of growth strategies. Effectively communicate the growth vision, progress, and critical insights to executive leadership and across the entire organization.

• Customer & Market Acumen: Maintain and deepen the organization's understanding of customer needs, pain points, motivations, the competitive landscape, and evolving SaaS/industry trends to ensure Propelus maintains a significant competitive advantage. Champion user research and direct customer feedback loops.

• Product Experience Optimization: Guide the identification, prioritization, and execution of product enhancements and features specifically aimed at improving acquisition funnels, activation rates, long-term retention, and identifying/optimizing upsell/cross-sell opportunities to maximize customer lifetime value (LTV). Oversee the continuous improvement of the user onboarding experience.

Qualifications & Expertise |

• Proven track record (typically 10+ years) in product management, with a significant portion dedicated to leading growth initiatives in a B2C SaaS environment.

• Expertise in a B2C subscription product line with a strong track record of growing subscribers, lowering churn and ensuring the customer experience is world-class.

• Demonstrated success in defining and executing product-led growth strategies that resulted in substantial, measurable improvements in key metrics (e.g., user acquisition, conversion rates, activation, retention, ARR/MRR expansion).

• Strong leadership experience (typically 5+ years), including building, managing, mentoring, and inspiring high-performing product management or growth teams.

• Expertise in quantitative analysis, statistical concepts, A/B testing, experimentation design, and leveraging analytics platforms (e.g., Pendo, Amplitude, Google Analytics) and BI tools.

• Exceptional strategic thinking, hypothesis generation, and complex problem-solving capabilities. Ability to translate high-level business goals into actionable growth strategies and tactics.

• Outstanding communication (written and verbal), presentation, and interpersonal skills, with a proven ability to influence, negotiate, and align cross-functional teams and senior executive stakeholders.

• Deep understanding of the full customer lifecycle in a recurring revenue (SaaS) context.

• Strong familiarity with SaaS business models (e.g., freemium, free trial, subscription tiers), pricing psychology, and packaging strategies.

• Solid technical fluency and ability to engage effectively with engineering counterparts on technical solutions and trade-offs.

• Bachelor's degree in a relevant field (e.g., Business, Marketing, Economics, Computer Science, Statistics, Engineering) or equivalent compelling practical experience.

Preferred Qualifications:

• Experience managing growth for products with complex usage patterns, network effects, or marketplace dynamics.

• Direct experience with specific growth hacking techniques, channels (SEO, SEM, viral loops), and marketing automation tools.

• Experience owning and managing significant budgets for growth programs or tooling.

• Master's degree (MBA or relevant technical/quantitative field).

• Experience in online education, LMS and healthcare continuing education.

• Awarded one of BuiltIn's 2023 Best Place to Work and 7 years running by Outside Magazine!

• Professional development allowance to help you grow in the ways that mean the most to you.

• Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering and for becoming a new parent.

• 401K with company matching, as well as financial planning education and resources.

• Employees choose from HSA, FSA and traditional insurance options for medical, dental, and vision coverage for themselves and dependents.

• Wellness benefits - we’ll help you pay for fitness endeavors and organic produce delivery services.

• Check us out for yourself at our careers page or our Propelus culture Instagram accounts.

We are an equal opportunity employer and value diversity at Propelus. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Candidates from all backgrounds are encouraged to apply.

Full-time positions are scheduled to work 40 hours per week, M-F unless required otherwise by projects. Part-time positions are scheduled to work a maximum of 30 hours per week. Equipment, benefits, and perks are not provided to part-time employees. This job is open to candidates authorized to work in the US and located within US borders.