Director of Product Marketing - Automation

About Us:

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Our Opportunity

As the Director of Product Marketing at Automation Anywhere— the leader in Agentic Process Automation (APA) — you’ll transform product innovation into powerful, market-defining stories that accelerate growth. In this high-impact role, you’ll shape how customers understand, adopt, and champion our AI-driven automation platform. You’ll partner closely with Product, Sales, and Marketing teams to craft differentiated messaging, drive go-to-market strategy, and fuel demand in a fast-paced, B2B SaaS environment.

You will make an impact by being responsible for:

• Positioning & Messaging: Developing clear, differentiated messaging that communicates the value of our products to key personas and industries
• Go-to-Market Strategy: Leading product launches and ensure alignment across product, sales, and marketing teams
• Sales Enablement: Creating and maintaining sales collateral, battlecards, pitch decks, and training materials to support pipeline growth and deal acceleration
• Customer & Market Insights: Conducting competitive analysis, market research, and customer interviews to inform product strategy and marketing campaigns
• Content Strategy: Collaborating with content and demand generation teams to develop thought leadership, solution briefs, and product-focused campaigns
• Cross-Functional Leadership: Partnering with Product Management to influence roadmap decisions and ensure market needs are addressed
• Performance Tracking: Measuring and reporting on the effectiveness of product marketing initiatives and continuously optimize for impact

​

You will be a great fit if you have:

• 8+ years of experience in B2B product marketing, with at least 2+ years in a leadership role
• Proven success in fast-moving startup environments
• Strong understanding of automation, AI agents, or intelligent systems
• Exceptional storytelling and communication skills
• Experience marketing to enterprise buyers and technical audiences
• Ability to operate strategically while executing tactically
• Background in marketing AI-powered or workflow automation solutions
• Familiarity with PLG (Product-Led Growth) and sales-led motions
• Experience supporting vertical-specific GTM strategies

You excel in these key competencies: 

• Strategic Storytelling & Influence – Able to craft compelling narratives and persuade stakeholders across Product, Sales, and Marketing
• Cross-Functional Collaboration – Build strong partnerships, navigates complexity, and brings teams into alignment around launches and GTM plans
• Adaptability in Fast-Paced Environments – Comfortable with ambiguity, shifting priorities, and rapid iteration typical of high-growth SaaS environments
• Leadership & Team Empowerment – Guides teams with clarity, provides direction without micromanaging, and inspires confidence during high-visibility initiatives
• Data-Informed Decision Making – Synthesizes insights from customer research, competitive analysis, and performance metrics to drive smart, informed actions

Ready to Revolutionize Work? Join Us.

This is an opportunity to work with a global, passionate team pioneering technology that’s redefining the way people work, everywhere.  Join us and discover the many ways that you can have an impact, achieve your potential, and go be great.

The base salary range for this position is $220,000 to $245,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors. This position is also eligible for discretionary bonus payments, equity and a full range of medical and other benefits.

#LI-JS1

#LI-REMOTE

Benefits and perks you’ll appreciate:

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• Eligible for 4 company Achievement days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave
• We are a designated “Best Place to Work” for 2 years in a row! Learn more here
• Newsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more here