Director, Product Marketing - Industry Verticals

QAD is building a world-class SaaS company, and we are growing. We are looking for talented individuals who want to join us on our mission to help solve relevant real-world problems in manufacturing and the supply chain.

We are a virtual-first company and your primary work experience will be virtual / working from your home.  Occasional travel to a physical office may be required to enhance working relationships, collaboration, design, strategy, and alignment.   

Reporting to Marketing leadership, this role serves as the critical “translation layer” between the product, the market, and the sales organization, with a specific and deep focus on key manufacturing verticals, including Automotive, Industrial, and CPG.

The Director of Product Marketing for Industry Verticalization is responsible for driving the definition and execution of packaged solutions for these industries, which includes:

• Developing a compelling Value Proposition

• Establishing clear Differentiation vs. competitors

• Defining the target ICP + Personas

• Identifying specific Pain points by role (e.g., CFO, COO, CIO, Plant Manager)

• Mapping out high-impact Use cases by industry

• Creating a cohesive Messaging Architecture

Responsibilities: 

Positioning, Messaging & Category Authority 

• Own the industry-specific narratives of why QAD wins.

• Create messaging architectures and frameworks focused on “Industry-Outcome Translation”—converting shop-floor reality to financial value and into executive value.

• Define value propositions and persona-based pain points for ERP buyers (e.g., CFO, COO, CIO, Plant Managers, VP Ops, etc.).

Competitive Intelligence, Battlecards & Sales Enablement by Industry

• Own core talk tracks.

• Conduct competitor analysis and win/loss insights.

• Develop battlecards, differentiation strategy, and displacement messaging.

• Own why QAD wins against competitors in key industries of focus and define the critical differentiation points.

• Deliverables include, but are not limited to:

  • Pitch decks

  • Demo narratives

  • ROI tools

  • Use case stories

  • Objection handling guides

  • Industry talk tracks

Product Launch & Ongoing Adoption of Industry-Based Solutions 

• Go-to-market strategy for new modules.

• Packaging & pricing input.

• Release messaging.

• Cross-sell positioning.

• Internal launch readiness.

Drive Industry-Based Messaging Alignment 

• Drive industry-based messaging alignment for campaign and revenue expansion.

• Partner with channel partners and key technology and services partners (e.g., AWS).

• Work closely with the Channel team (Partner Management and Channel Marketing).

Education / Certifications

• Bachelor’s degree required; Master’s degree preferred

• CPIM certification preferred

• Pragmatic Institute certifications preferred

Experience

• 7+ years of experience driving measurable revenue impact through marketing B2B Enterprise Software

• Direct experience or deep knowledge of the Automotive, Industrial, and/or CPG manufacturing verticals

• Proven ability to develop and execute winning go-to-market strategies

• Experience translating complex manufacturing software solutions (e.g., ERP) into compelling, industry-specific value propositions and outcome-focused messaging

Marketing Technology Proficiency

• Hands-on experience with Marketing Automation platforms (Marketo a plus)

• Salesforce CRM

• Successful execution of Account-Based Marketing (ABM) tactics

Digital Fluency

• Advanced knowledge of the digital marketing landscape, web strategy, and emerging technologies (especially social and mobile) as they apply to B2B demand generation in the manufacturing sector

Leadership & Core Competencies

• Excellent strategic thinking, leadership, and influencing skills

• Extremely results-oriented, highly analytical, and data-driven self-starter

• Sharp problem-solving skills

• Robust written and verbal communication skills

• Creativity and collaborative mindset

• Flexibility to thrive in a rapidly growing and evolving technology company

• Functional Group: Marketing

• Required Travel: 10–15%

• No direct reports; may manage independent contractors or consultants

About QAD:

QAD | Redzone is redefining manufacturing and supply chains through its intelligent, adaptive platform that connects people, processes, and data into a single System of Action. With three core pillars — Redzone (frontline empowerment), Adaptive Applications (the intelligent backbone), and Champion AI (Agentic AI for manufacturing) — QAD | Redzone helps manufacturers operate with Champion Pace, achieving measurable productivity, resilience, and growth in just 90 days.

QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their whole self to work.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. 

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