Similar Jobs
Artificial Intelligence • Cloud • Mobile • Security • Software
The Director of Product Marketing will create and implement product marketing strategies, lead a team, and drive product positioning in the market.
Top Skills:
Ai-Driven ProductsB2BB2CSaaSTelecom
Security
The Senior Director of Product Marketing develops and executes product marketing strategies, leads go-to-market initiatives, conducts market intelligence, and trains sales teams to drive product adoption.
Top Skills:
Application DevelopmentCybersecurityData ManagementIt Operations
Software • Cybersecurity
The Director of Product Marketing will develop go-to-market strategies, utilize customer insights, advocate products, and drive alignment across teams to enhance growth.
Top Skills:
Machine LearningPredictive Model Building
Why join Nextech?
We are a leader in specialty healthcare technology solutions.
We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.
If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact talent@nextech.com.
Job Summary
As the Product Marketing Director, you will lead the development and execution of marketing strategies for our portfolio. You are responsible for defining product positioning, devising effective go-to-market strategies, and driving alignment between product, sales, and marketing (especially demand generation) teams. This role calls for a strategic thinker and skilled leader who thrives on innovation and data-driven decision-making while managing a team to deliver exceptional results.
What You’ll Bring:
• Visionary leadership and a strategic perspective in growing SaaS products.
• An entrepreneurial mindset with the ability to balance innovation with execution.
• Strong analytical skills and a focus on data-driven marketing practices.
• Passion for delivering impactful customer experiences.
All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.
Essential Functions
- In addition to working in accordance with appropriate conduct and behavioral standards, specific responsibilities of this role include:
- Own product marketing strategy from concept to execution.
- Lead positioning, messaging, and market adoption of all Nextech products.
- Align product marketing activities with overall business goals and objectives.
- Drive deep market research and competitive intelligence to uncover growth opportunities.
- Analyze trends, competitor strategies, and customer behavior to shape product positioning and strategy.
- Design and execute product launches that maximize adoption and revenue potential.
- Partner with product management, sales, and marketing teams to continuously refine go-to-market plans.
- Manage and mentor a team of product marketers, ensuring their growth and success.
- Foster a collaborative environment to equip the team for seamless execution.
- Working closely with Creative Services and Demand Generation teams as well as the Product Management team, oversee the creation of high-value marketing assets, including product demos, case studies, and sales enablement materials.
- Direct campaign initiatives across channels to attract prospects, cross- and up-sell, and retain customers.
- Equip sales teams with compelling messaging, tools, and training to effectively communicate the product’s value.
- Partner with sales leadership to identify and address challenges.
- Define KPIs and measure the success of product marketing initiatives.
- Utilize analytics and reporting to refine strategies for continuous improvement.
- Carry out additional responsibilities as assigned based on business need
Strategic Leadership:
Market Analysis & Insights:
Go-to-Market Execution:
Team Development & Leadership:
Content Strategy & Performance:
Sales Enablement:
Performance Tracking & Optimization:
Minimum Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- 8+ years of experience in product marketing, with 3+ years in a leadership role, ideally within a SaaS company.
- Strong expertise in SaaS metrics, customer acquisition trends, and product life cycles.
- Proven track record of successful product launches and go-to-market strategies.
- Exceptional communication, storytelling, and interpersonal skills.
- Skilled in market research, analytics, and utilizing CRM and marketing platforms (e.g., Salesforce).
- Ability to lead teams and cross-functional collaboration effectively in high-growth environments.
Preferred Qualifications
- Master’s degree (MBA) is a plus.
Work Environment/Physical Demands
- Remote work within the United States
- Long-distance or air travel as needed – not to exceed 20 % travel.
- Activities require a significant amount of work in front of a computer monitor.
Total Rewards
- Generous annual bonus opportunity
- 401(k) with Employer Match
- Flexible Time Off: take time off when you need it without worrying about available hours
- 10 paid holidays + 1 floating holiday
- Volunteer Time Off
- Insurance: Choice of Medical, Dental, and Vision plans
- Health Savings Account with employer match
- Flexible Spending Account
- 100% Company-Paid Parental leave
- 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
- Wellness Program including discounts on medical premiums
- Employee Assistance Program with free counseling sessions available
- Corporate Discounts on Retail, Travel, and Entertainment
- Pet Insurance options
What you need to know about the Seattle Tech Scene
Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Amazon, Microsoft, Meta, Google
- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
