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Luxury Presence is the leading growth platform for high-performing real estate agents, teams, and brokerages. The company provides agent-branded websites, advanced marketing tools, and Presence® CRM, the AI relationship engine that transforms an agent’s sphere into a proactive source of new business. More than 17,000 real estate businesses rely on Luxury Presence to elevate their brand, attract clients, and grow their business, including 30% of the Wall Street Journal RealTrends top agents and teams.
Here’s why we are excited about this opportunity:
We’re hiring a Director, Product Management to define and formalize the product marketing function at Luxury Presence. You’ll own positioning, messaging, go-to-market strategy, and competitive intelligence across our product portfolio. This is an opportunity to build the playbook that shapes how we bring AI products to market.
You’ll translate customer insight and market trends into bold, differentiated narratives that win deals, accelerate adoption, and strengthen our leadership in the AI era of real estate. This is your chance to shape how one of the fastest-growing SaaS companies in the industry communicates its vision and drives growth.
You’ll directly influence growth beyond $100M ARR by launching new products, driving adoption of core offerings, and shaping how we compete and win. You’ll work cross-functionally with Product, Sales, and Marketing leadership to make every launch and campaign land with precision, while building the foundation for a world-class product marketing team.
Here’s what we’re looking for:
Your Skillset:
• Exceptional storytelling and positioning skills, able to distill complex product capabilities into crisp, compelling value propositions
• Proven ability to drive cross-functional alignment and influence without direct authority
• Expertise in developing and executing GTM strategies for SaaS products, from ideation to post-launch optimization
• Strong analytical skills; comfortable using market research, customer insights, and competitive data to inform strategy
• Adept at building sales enablement content that equips teams to handle objections, differentiate against competitors, and close deals faster
• Experience partnering with demand generation to translate product positioning into high-converting campaigns
• Excellent written and verbal communication skills; confident presenting to executive audiences and customers
Your Experience:
• 8+ years in product marketing or product management, including 3+ years in a senior strategic role at a high-growth SaaS company (vertical SaaS preferred, especially SMB)
• Track record of launching and scaling successful products in competitive markets
• Deep experience in competitive analysis, segmentation, and buyer persona development
• Experience working with product management teams to shape roadmaps based on market opportunities
• Prior success building scalable product marketing playbooks and frameworks
• Bonus: Experience in proptech, martech, or real estate technology markets; experience in B2C SaaS
Here are your responsibilities and expected outcomes:
Positioning & Messaging
• Own and continuously refine product positioning and messaging across the portfolio to ensure clarity, differentiation, and resonance with target buyers.
• Partner with design and content to ensure messaging consistency across all touchpoints.
Go-to-Market Leadership
• Lead GTM planning and execution for new products and major releases ensuring cross-functional readiness and alignment.
• Define launch objectives, target audiences, key narratives, and success metrics.
Competitive Intelligence & Customer Insights
• Establish a competitive intelligence program to monitor market shifts, competitor moves, and emerging trends.
• Partner with Product and Customer Success to gather feedback, identify unmet needs, and uncover expansion opportunities to shape roadmaps and campaigns.
Sales Enablement
• Develop compelling enablement materials such as battlecards, product one-pagers, pitch decks, and objection-handling guides, in partnership with the sales enablement team, that empower our sales teams to win.
Metrics & Optimization
• Define and track KPIs for product marketing performance, including adoption rates, win rates, deal velocity, and campaign ROI.
Team Leadership & Development
• Build and mentor a high-performing product marketing team, establishing clear roles, best practices, and a culture of excellence.
Join us in shaping the future of real estate
The real estate industry is in the midst of a seismic shift, and the future belongs to those who break new ground. As one of the fastest-growing companies in the proptech and marketing sectors, Luxury Presence challenges the status quo of what technology can do for real estate agents, leaders, and brokerages.
We’re a team of agile and tenacious innovators working collaboratively to drive the industry forward. Together, we build game-changing products that empower modern real estate entrepreneurs to dominate their markets. From award-winning web design to agile SEO solutions to cutting-edge AI tools, we deliver tech that anticipates market shifts and keeps our clients ahead of their competition.
Founded in 2016 by Stanford Business School alum Malte Kramer, Luxury Presence has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row. We’re backed by world-class investors, including Bessemer Venture Partners, Toba Capital, and Switch Ventures, and have raised $52.6 million to date.
More than 17,000 real estate businesses rely on our platform, including 30% of the Wall Street Journal RealTrends top agents and teams. Additionally, many of the industry’s most powerful brokerages — including Compass, Coldwell Banker, and Sotheby’s International Realty — rely on Luxury Presence as a trusted business partner.
Every year since 2020, Luxury Presence has ranked on BuiltIn’s Best Place to Work lists. HousingWire named our founder and CEO a 2024 Tech Trendsetter, we’ve received several Tech100 Awards, and our lead nurturing tool just scored an Inman Innovation Award for Best AI-Powered Platform.
Luxury Presence is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
What you need to know about the Seattle Tech Scene
Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Amazon, Microsoft, Meta, Google
- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
