Director, Sponsorship Consulting

Job Description:

MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands. MKTG S+E is a part of the broader dentsu Sports International network.

The Director, Sponsorship Consulting will report into the VP, Sponsorship Consulting for this hybrid opportunity. You are both both strategic, creative and will partner with our roster of Fortune 500 clients and serve as an internal expert on the golf sponsorship ecosystem. This is an amazing opportunity to help assist 2-3 clients on the best partnership strategy, activation, rightsholder management, and measurement. It's a unique opportunity to work within the golf sponsorship landscape – including property rightsholders, media entities and athletes and set the strategic direction to implement marketing programs for some of the biggest sponsors in golf (and other major sports).

Responsibilities:

• Develop integrated strategic solutions to client challenges
• Provide ongoing and proactive strategic counsel to help clients identify and maximize potential opportunities in the golf space and the broader sports & entertainment landscape
• Lead junior teams to ensure activation and achieve client goals
• Regular communication and collaboration with clients, rightsholders and other client roster agencies to ensure best-in-class solutions
• Collaborate with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships and measurement KPIs
• Write and develop POV documents to client-ready status
• Maintain oversight of activation programming including annual and per-event budgets – manage costs and ensure adherence to both client and internal guidelines
• Lead annual activation plan development process for 2-3 clients – collaborate with senior leadership on holistic partnership strategies and frameworks
• Play a support role in agency new business activities including brainstorming, presentation writing and presentation delivery (focused on golf opportunities)
• Provide internal and external expertise as one of our in-houses "golf experts"

Qualifications:

• 6+ years of sponsorship consulting experience 
• 3+ years of golf marketing experience working on high-profile sponsorship programs involving properties such as the PGA TOUR, PGA of America and U.S. Golf Association
• Experience managing sponsorship programs with other major (non-golf) sports & entertainment properties across multiple industry categories (CPG, Logistics, Financial Services, Auto)Knowledge of and experience with the full marketing / activation mix – social media, content marketing, influencers, experiential, media and marketing promotions
• Create and present high-level sponsorship concepts to senior client leaders
• Comfort managing and delegating daily tasks to junior teammates while ensuring quality and timeliness of all deliverables
• Experienced working in Word, Excel and PowerPoint
• BA/BS in Marketing related field

The annual salary range for this position is $78,000-$126,500. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

#LI-Hybrid #LI-CP1 #LI-MKTG

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