Director/Sr. Director of Growth Marketing

Whatever your journey, Zola exists to serve the humans at the heart of every wedding: whether getting married, attending, or helping make it all happen. That's why over 2 million couples have chosen Zola as their partner to help plan and celebrate every joyful and real moment, from booking a venue to designing save-the-dates to registering for gifts and beyond. Twelve years in, Zola's platform continues to bring couples’ unique visions to life with the most innovative tools, expert advice, and a trusted network of highly-rated vendors who make dreams a reality across the country. Whether at home or on the go with our award-winning mobile app, we make every step seamless - and even delightful.

We’re looking for a data-driven and performance-obsessed Director / Senior Director of Growth Marketing to lead acquisition at Zola. This is a highly impactful and visible role reporting to the CMO and regularly liaising with the leadership team, responsible for the full media budget, owning the growth roadmap, and scaling user acquisition with efficiency and impact.

You’ll own Zola’s paid marketing across paid search and paid social while also overseeing ABL (above-the-line) media such as audio, podcasts, influencers, and digital video, and SEO. You’ll partner closely with our VP of Marketing Strategy, Senior Director of Lifecycle, Director of Brand, and in-house creative team to drive cross-channel campaigns that acquire and convert high-value customers; and with our Product and Finance teams cross-functionally.

Responsibilities

• Own the strategy, execution, and optimization of all paid acquisition channels: paid search, paid social, audio, streaming, affiliate, and emerging formats. Manage to blended and channel-level CAC, CPA, and LTV:CAC targets.
• Lead the search marketing strategy (SEM + SEO), working closely with in-house teams and agency partners to drive sustainable growth
• Oversee SEO roadmap and performance, ensuring strong technical execution and content strategy in partnership with product and content teams
• Develop and test upper-funnel campaigns (e.g., digital video, podcasts, ABL channels) to expand Zola’s reach while maintaining performance discipline
• Lead growth forecasting, attribution, and incrementality measurement in collaboration with Finance and Data
• Partner cross-functionally with Product, Data, and Engineering to identify opportunities to improve conversion, optimize landing experiences, and build sustainable growth loops
• Manage and mentor a layered team (including external agency partners and internal direct reports)

Requirements

• 7–10 years of experience in performance marketing or growth at a high-growth consumer business
• Deep expertise in paid search strategy and execution; strong understanding of how to scale SEM profitably and incrementally and a rabid appetite for keeping up with evolving search behaviors, including AI search
• Hands-on experience managing full-funnel paid media programs, with a track record of hitting aggressive growth goals
• Experience managing SEO programs and collaborating across content, product, and engineering
• Highly analytical mindset with comfort in data tools, testing frameworks, and attribution modeling
• Passion for the Zola mission and a love for performance + brand marketing working hand-in-hand. Siloed thinkers need not apply!
• Management experience and a reputation as a strong, collaborative, compassionate leade

Why You'll Love Working at Zola

We're a fast-moving team with big ideas and a deep passion for improving the wedding journey. You’ll have the opportunity to make a measurable impact on the growth of a beloved consumer brand—and help couples everywhere discover Zola.

The salary range for this role is $170,000 - $190,000.  This full-time role will be hybrid at our office in NYC (Tuesdays & Thursdays).

ABOUT ZOLA

We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples’ lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology… all in the service of love. 

We built our entire platform from the ground-up in 2013, and quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online and mobile products that are helpful, intuitive, and simply magical. We’re proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital and Lightspeed Venture Partners, among others. 

We are passionate about supporting all forms of love, and we’re proud of our thriving community of over 2 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, and we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion and perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, and partner will be respected and accepted and valued. 

Our headquarters is in NYC. Come work with us!