Director/Senior Director, Growth Marketing

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

About the Role:

We are seeking a strategic and data-driven Director/Senior Director of Growth Marketing to spearhead our new logo acquisition efforts. This pivotal role will be instrumental in driving our growth trajectory by using the power of our product to attract, engage, and convert users. You will lead a high-performing team, collaborate closely with product and engineering, and champion a culture of experimentation and continuous improvement. If you are passionate about building exceptional user experiences and scaling SaaS products through product-led strategies, we want to hear from you.

Key Responsibilities:

• Strategic Growth Leadership:

  • Develop and execute a comprehensive product-led growth strategy, focusing on the entire customer journey from discovery and awareness, to acquisition and monetization.

  • Identify and capitalize on emerging growth opportunities, aligning with overall business objectives and market trends.

  • Define and track key performance indicators (KPIs) to measure the effectiveness of growth initiatives and drive data-informed decisions.

• Product-Centric Acquisition & Engagement:

  • Improve the user experience for seamless self-service adoption and use, focusing on frictionless onboarding and value realization.

  • Collaborate with product teams to influence the product roadmap, ensuring features and enhancements support acquisition and engagement goals.

  • Design and implement in-app experiences and personalized recommendations that influence conversions and enhance user engagement.

  • Implement and improve freemium and free trial strategies.

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• Data-Driven Experimentation & Optimization:

  • Lead an experimentation program, designing and executing A/B tests and multivariate experiments to improve conversion rates and user experience.

  • Analyze experiment results, extract actionable insights, and iterate on strategies to maximize impact.

  • Utilize advanced analytics tools to understand user behavior, identify growth levers, and optimize the customer journey.

  • Refine marketing spend based on KPI analysis, and increase marketing ROI.

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• Cross-Functional Collaboration & Team Leadership:

  • Foster strong partnerships with product management, engineering, sales, analytics, and marketing teams to ensure alignment and drive shared success.

  • Lead and mentor a team of growth marketers, fostering a culture of innovation, collaboration, and data-driven decision-making.

  • Champion product-led growth best practices throughout the organization.

Qualifications:

• Minimum 10+ years of experience in product-led growth, performance marketing, or related leadership roles

• Proven track record of driving product-led growth strategies for a SaaS or technology company

• Strong understanding of product management principles, lifecycle management, and user experience design

• Proficiency in data analysis and interpretation to improve performance and make informed decisions

• Experience managing and optimizing growth funnels, including customer acquisition, activation, and retention in hybrid sales models.

• Strong leadership skills with experience managing high-performing cross-functional growth teams

• Strategic mindset with the ability to identify innovative growth opportunities in a fast-paced environment

• Excellent communication skills to effectively present strategies and results to stakeholders

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For Washington-based roles, the base salary hiring range for this position is $196,800 to $300,200.

For California-based roles, the base salary hiring range for this position is $214,800 to $327,600.

For Illinois based roles, the base salary hiring range for this position is $196,800 to $300,200.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.