The Domain Specialist engages with marketing stakeholders to translate business needs into requirements for Adobe platforms in B2B marketing operations.
Overview
The Domain Specialist brings deep understanding of how marketing teams operate and applies that context to Adobe-enabled solutions. This role works closely with stakeholders using AEP, RTCDP, CJA, and AJO to ensure solutions align with real marketing workflows, planning cycles, and execution models—particularly in B2B environments.
The Domain Specialist focuses on how Adobe platforms are used by marketers and helps translate business needs into actionable, adoption-ready requirements.
What You’ll Do
What You Bring
Nice to Have
The Domain Specialist brings deep understanding of how marketing teams operate and applies that context to Adobe-enabled solutions. This role works closely with stakeholders using AEP, RTCDP, CJA, and AJO to ensure solutions align with real marketing workflows, planning cycles, and execution models—particularly in B2B environments.
The Domain Specialist focuses on how Adobe platforms are used by marketers and helps translate business needs into actionable, adoption-ready requirements.
What You’ll Do
• Engage marketing stakeholders to understand how Adobe platforms are used in day-to-day execution
• Translate marketing needs into clear requirements for AEP, RTCDP, CJA, and AJO use cases
• Provide context on B2B marketing realities, including multi-stakeholder journeys and shared ownership
• Partner with teams to support use-case execution, pilots, and experimentation in Adobe tools
• Help define hypotheses, success criteria, and learning objectives for Adobe-based test-and-learn initiatives
• Identify adoption considerations such as roles, handoffs, governance, and enablement needs
• Contribute execution-level insights to advisory discussions and roadmap planning
What You Bring
• Experience working directly with Adobe marketing platforms in campaign, journey, or audience execution
• Strong understanding of B2B marketing operations and how MarTech supports them
• Ability to translate qualitative business input into structured Adobe-ready requirements
• Experience supporting campaigns, journeys, or audiences built in AJO, RTCDP, or Marketo
• Strong facilitation and cross-stakeholder communication skills
Nice to Have
• Experience working in federated or global marketing organizations
• Familiarity with Adobe governance concepts (data usage, consent, role-based access)
• Experience supporting Adobe adoption or enablement initiatives
Top Skills
Adobe Customer Journey Analytics
Adobe Experience Platform
Adobe Journey Optimizer
Adobe Real-Time Customer Data Platform
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