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FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart. We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass, which is primarily sold through our Enterprise Division, and the Leader in Me membership, which is designed specifically for our Education Division. Enterprise clients include Fortune 100, Fortune 500, thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.
To learn more, visit franklincovey.com.
Title: Ecommerce Marketing Manager
Payroll Title: Ecommerce Marketing Manager
Division & Department: Education Operations
Status: Full-Time Exempt
Reports to: VP, Education Operations
Location: Remote – Anywhere in the contiguous United States
Compensation: Anticipated compensation for this position is $75-80k plus up to an 8% variable pay component*.
Job Summary
We are seeking a dynamic and entrepreneurial E-commerce Marketing Manager with a strong focus on Shopify to join our team. This role is perfect for a tech-savvy marketing professional who thrives in a fast-paced environment and is passionate about driving online sales and customer engagement.
Essential Job Functions
Marketing E-commerce Strategy Development:
- Develop and execute comprehensive email, SMS, and digital marketing strategies to increase customer acquisition, retention, and lifetime value.
- Analyze campaign performance and make data-driven adjustments to maximize ROI. Work closely with design, product, and operations teams to ensure cohesive branding and messaging. Coordinate with external vendors or agencies as needed for campaign execution.
- Stay up to date with the latest e-commerce and digital marketing trends, tools, and strategies, including Generative AI, Machine Learning Analytics, and Conversational Agents
- Experiment with new marketing tactics and tools to attract customers and close sales.
- Capture and analyze customer information to develop personalized marketing campaigns.
- Leverage data to create customer segments and tailor marketing strategies to different audience groups.
Sales Growth:
- Drive traffic through targeted marketing campaigns and promotions.
- Monitor and report on key metrics such as traffic, sales, conversion rates, and customer behavior.
Shopify Store and Operations Optimization:
- Continuously improve the online store and underlying operations to enhance user experience, optimize conversion rates, and increase average order value.
- Implement strategies to recommend products, highlight first-time buyer promotions, and upsell/cross-sell opportunities.
Basic Qualifications
- Bachelor’s degree or above
- 3+ years in e-commerce marketing
Preferred Skills & Experience
- Shopify-specific experience
- Proven track record in email and SMS marketing, including automation, segmentation, and performance tracking.
- Comfortable with Shopify apps, integrations, and basic store customizations. Familiarity with tools like Klaviyo, Postscript, or similar platforms. Willingness to explore, learn, and operationalize emerging digital technologies including various AI solutions.
- Ability to analyze data and translate insights into actionable strategies.
- Strong ability to craft compelling campaigns that resonate with target audiences.
- Self-starter with a "roll-up-your-sleeves" attitude, constantly learning and experimenting with new tactics.
- Excellent verbal and written communication skills to effectively convey ideas and collaborate with teams.
Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.
*Actual offer may be outside of this prediction and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data
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Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date on the FranklinCovey job board, but the posting may close at any time after the specified duration.
Employer Information
Please visit franklincoveybenefits.com for a complete US benefits overview. Benefits may include medical, dental, or vision insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing options, or other benefits. To determine status eligibility, visit https://franklincoveybenefits.com/enroll/.
For an overview of our Interview Process, please visit https://franklincovey.com/careers/working-at-franklincovey/.
FranklinCovey is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit https://www.franklincovey.com/careers/notices-and-provisions/ for our full Equal Employment Opportunity policies and Notice and Pay Transparency Nondiscrimination Provision.
Direct Reasonable Accommodation requests to accommodations@franklincovey.com.
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