Sr. PPC Analyst

About Searchbloom

Searchbloom is an established and growing company offering the opportunity to design and execute innovative PPC strategies, develop new products and services, and grow as a thought leader in the industry.

Searchbloom is seeking an experienced Enterprise PPC Specialist. Join our team of digital marketers who collaborate seamlessly to drive exceptional results for our partners—and have fun along the way! To thrive in this role, you need to be a data-driven PPC expert with a deep passion for paid media. We’re looking for someone who stays ahead of industry trends, understands advanced bidding strategies, and has strong opinions about the implications of strategic approaches. The majority of your workday will be spent building, optimizing, and refining PPC campaigns that deliver measurable growth for our clients.

Related Skills and Experience

Qualifications

• 5+ years of experience in paid search (PPC) executing high-performance campaigns across Google Ads, Microsoft Ads, and other paid platforms. (Required)
• 3+ years of experience in managing medium to larger level adspends (between 50k and 1mm per month) (Required)
• Client-facing experience in an agency environment. (Required)
• Exceptional communication skills, with the ability to tailor insights and recommendations for various stakeholders within client organizations, including the C-Suite, marketing teams, finance, and IT teams. (Required)
• Proficient in Microsoft Office Suite & Google Drive.
• Advanced Excel/Google Sheets skills (e.g., pivot tables, advanced formulas, data visualization).
• Experience with key PPC tools like Google Ads, Google Analytics, Microsoft Ads, Amazon Ads, Google Tag Manager, Google Merchant Center, Shopping Feed Optimization, and bid management platforms. (Required)
• Ability to manage and prioritize multiple projects and meet deadlines while managing internal and external expectations.
• Strong understanding of omni-channel marketing strategies, including the interplay between PPC, SEO, display advertising, etc.
• Experience developing, executing, and optimizing PPC campaigns for medium-to-large brands and eCommerce businesses.
• Familiarity with paid search attribution models, conversion tracking, and analytics.
• Analytical mindset with the ability to draw actionable insights from campaign data.
• Fundamental knowledge of landing page optimization (CRO) to increase conversion rates.

Responsibilities

• Manage and optimize PPC accounts across various platforms, including Google Ads, Microsoft Ads, and Amazon Ads.
• Perform regular account audits to identify opportunities for optimization and cost savings.
• Write compelling Points of View (POV) and strategic documentation to explain campaign insights, performance trends, and recommendations to clients.
• Identify, prioritize, and implement strategies based on budget, conversion goals, and campaign performance.
• Collaborate with internal teams to plan, implement, and refine PPC initiatives aligned with client goals and KPIs.
• Monitor day-to-day campaign activity, budgets, and client deliverables.
• Join client meetings and phone calls as the paid media expert, providing education and insights regarding your strategic recommendations.
• Develop and execute strategies for search, display, remarketing, video, and shopping campaigns.
• Conduct keyword research, write ad copy, and perform A/B testing to improve CTR and conversion rates.
• Drive innovation and implement testing strategies to uncover new opportunities for performance improvement.
• Measure and evaluate the effectiveness of PPC efforts, analyzing performance data to ensure actual results align with desired outcomes.
• Take initiative to improve processes, team collaboration, and client outcomes, ensuring excellence in all aspects of paid media.

Key Performance Indicators

• ROI improvement for managed accounts.
• Monthly Recurring Revenue (MRR) under management.
• Partner retention and satisfaction.
• Achievement of CPA, ROAS, and other agreed-upon performance goals.

Searchbloom is THE Place to Grow Your Career

Searchbloom continues to grow, and we promote almost exclusively internally. Merit-based promotional opportunities are abundant for new Bloomers who meet or exceed position performance metrics

• We’ve been named the Best Place To Work by Inc. (x2)
• 100% Work from home agency
• Health/Vision/Dental Coverage – PPO or HSA plans available
• Generous Paid Time Off – 14 days of PTO year one plus 13 company holidays, including the entire week of Christmas off, along with your birthday, work anniversary, and much more.
• Flexible work hours
• Employee Wellness Program, including a free FitBit and fitness challenges
• Love to learn? You sound like a Bloomer! Searchbloom offers a wide variety of learning opportunities, including our own learning management system and regular conversations with our CEO & Founder.
• $50,000 in life insurance paid by Searchbloom
• Paid Parental Leave (Maternity & Paternity)
• Dressing up every day not for you? We get it! Enjoy our business casual Dress Code
• Yearly Office Improvement Credit
• Merit-based promotions (we promote from within; you will move up and grow here!)
  The opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients
• Passionate, Collaborative Team: Be part of a results-driven team that takes pride in delivering high-quality work and driving real-world impact for our clients.

https://privacy.searchbloom.com/job-applicant