Founding Growth Lead

Tokenization is the most significant infrastructure upgrade in modern capital markets, enabling programmable, real-time settlement of financial assets using blockchain rails. The tokenization market has grown to over $25 billion, expanding 300% year-over-year, yet still represents less than 0.01% of the $500+ trillion in global financial assets.

RWA.xyz is the leading data platform for tokenized assets. We are the trusted provider for leading financial institutions like Goldman Sachs, J.P. Morgan, the U.S. Treasury, the IMF, and countless others.

We are backed by top investors across both traditional finance and crypto: Archetype, Jump, Solana. Our team comes from the best companies in Silicon Valley and Wall Street.

Role: Growth Marketing + Product

Type: Individual Contributor

Level: Mid-Senior (3+ years of experience)

Compensation: $125k-175k salary + 0.5%-1% equity, depending on experience

Location: Hybrid in NYC

Our goal is to be used daily by everyone working in institutional digital assets. As the platform where market participants both showcase and discover critical data, you'll be responsible for accelerating adoption on both sides of our ecosystem. If successful, we will become the dominant financial data company as Wall Street moves on-chain.

So far, our growth has been product-led:

• Our data has become the primary source for market intelligence, driving consistent media coverage and institutional citations

• Market participants use the platform to track and showcase their position, creating natural network effects

• Product features are designed for sharing in professional contexts, from board decks to social channels

Your work will be to double down on this product-led growth motion, establish new growth loops, and create systems for continued success. You will be responsible for:

• Building our content engine to capture demand from institutional teams researching tokenized assets

• Identifying and optimizing key activation moments that convert visitors into engaged users

• Creating scalable systems for user-generated distribution through product features and incentives

• Developing acquisition channels that reach decision-makers at financial institutions

• Designing experiments to increase platform stickiness and daily active usage

• Establishing attribution and measurement frameworks to understand what drives sustainable growth

• Partnering with product and engineering to embed growth mechanics into core workflows

• Orchestrating marketplace dynamics to ensure supply (data contributors) and demand (institutional users) grow in harmony

• 3-5 years in B2B growth marketing, product marketing, or growth product roles, ideally at fintech or data companies

• Proven success establishing a new growth channel from the ground up, ideally content/SEO

• Strong product sense and ability to identify growth opportunities within product flows

• Experience with marketplace or platform businesses where network effects drive growth

• Obsession with storytelling and branding

• Data-driven mindset, skilled in SQL, with experience using common product analytics tools

• Ability to work autonomously, driving multiple projects to success

• Builder mentality - you've taken ideas from 0 to 1 and thrive in early-stage environments