Founding Product Marketing Manager

Key Responsibilities

Develop positioning and messaging frameworks that clearly differentiate Collectly in the market.
Lead GTM plans for new product launches and feature rollouts, including messaging, collateral, and enablement.
Create high-impact customer marketing assets; case studies, testimonials, video spotlights, and customer stories.
Partner with Sales and Customer Success to amplify customer advocacy and expand adoption.
Drive voice-of-customer initiatives, gathering feedback and insights to inform product and marketing strategy.
Build and maintain sales enablement resources (battle cards, pitch decks, one-pagers) along with the support of head of sales enablement.
Analyze competitive landscape and market trends to refine Collectly's positioning.

What Success Looks Like

Within the first 90 days, you will:
Rapidly ramp on product, ICP, and competitive landscape - becoming deeply fluent in how we win.
Refine core positioning and upgrade key messaging and sales assets.
Deliver enablement used in active deals and stand up a repeatable GTM launch framework.
Identify the highest-leverage gaps in how we position and sell - and begin closing them.
Over two quarters, success includes:
Improved win rates and sales efficiency driven by stronger positioning and enablement.
Consistent, high-quality product and feature launches.
A steady pipeline of customer proof (case studies, references) used across the funnel.
Clear, differentiated category narrative and alignment across Product, Sales, and Marketing.

Required Qualifications

5+ years of experience in B2B SaaS Product Marketing, Customer Marketing in a SaaS healthcare tech environment.
Background in healthcare, RCM, or EHR ecosystems.
Strong story telling ability - can translate technical features into clear, compelling customer benefits.
Experience building GTM launch plans and enablement assets that drive adoption.
Exceptional written and verbal communication skills.
Comfortable interviewing customers, building case studies, and creating advocacy programs.
Highly collaborative, able to work across Product, Sales, and Marketing.
Familiarity with sales enablement tools and platforms.
Alignment with Collectly's GTM Values:
We are owners - we have humility and put the team first.
We know our numbers - we are data-driven and understand how to impact our business internally and our customers' business externally.
We are AI powered - we automate easy repetitive tasks and research so we can solve harder problems and have a greater impact.
We are one with the Buffalo - we expect that there will be challenges along the way and, like the Buffalo, we confront these challenges head on by running INTO the storm.

Core Competencies

Strong positioning and narrative development - can translate product into clear business value.
Deep understanding of B2B SaaS buying cycles and enterprise sales motion.
Ability to improve how deals are won through messaging and enablement.
Data-driven mindset with a focus on measurable GTM impact.
High-standards, strong ownership, and bias toward action.
Thrives in fast-paced, ambiguous environments.

Preferred Qualifications

Experience supporting enterprise or mid-market sales teams.
Familiarity with AI-driven or workflow automation products.
Track record of building customer proof (case studies, advocacy, references).

Why You'll Love It Here

Unlimited PTO: We believe in work-life balance and encourage you to recharge when you need it.
Comprehensive Health Coverage: Fully paid medical, dental, and vision insurance for you and your dependents, because your well-being matters to us.
Equity Opportunities: Share in our success with stock options - your hard work will drive our growth.
Retirement Planning Made Easy: Enjoy a 401(k) with a generous company match to secure your future.
Student Loan Support: We help lighten the load with contributions toward your student loans.
Competitive Compensation: $150,000 - $185,000 per year 
 
If you think you’re a “Buffalo” who has what it takes to have a meaningful impact within our rapidly growing organization and to the broader healthcare industry - apply to come join our team today!